Apple’s (AAPL) “Buy” Rating Reiterated at Bank of America

Bank of America restated their buy rating on shares of Apple (NASDAQ:AAPL) in a research report released on Wednesday,Benzinga reports. They currently have a $370.00 target price on the iPhone maker’s stock.

A number of other equities analysts have also issued reports on AAPL. Jefferies Financial Group reaffirmed an “underperform” rating on shares of Apple in a research report on Wednesday, September 9th. Arete Research raised their price target on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Needham & Company LLC restated a “hold” rating on shares of Apple in a research note on Tuesday, September 8th. Weiss Ratings cut shares of Apple from a “buy (b)” rating to a “buy (b-)” rating in a report on Friday, September 18th. Finally, CICC Research increased their price objective on shares of Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a research note on Tuesday, August 4th. One analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, Apple presently has an average rating of “Moderate Buy” and an average target price of $340.14.

Apple Stock Up 1.5%

Shares of Apple stock opened at $341.07 on Wednesday. Apple has a 1-year low of $243.42 and a 1-year high of $345.34. The company has a market capitalization of $4.98 trillion, a PE ratio of 39.11, a P/E/G ratio of 2.92 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The business has a 50-day moving average of $321.56 and a 200-day moving average of $297.37.

Apple (NASDAQ:AAPL) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the previous year, the firm posted $1.57 earnings per share. The company’s revenue was up 16.4% compared to the same quarter last year. As a group, equities analysts forecast that Apple will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.

Insider Transactions at Apple

In other Apple news, SVP Jennifer Newstead sold 2,399 shares of Apple stock in a transaction on Tuesday, September 22nd. The shares were sold at an average price of $340.06, for a total value of $815,803.94. Following the completion of the transaction, the senior vice president owned 44,391 shares of the company’s stock, valued at $15,095,603.46. The trade was a 5.13% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this link. Insiders sold 11,031 shares of company stock worth $3,535,759 in the last quarter. Company insiders own 0.06% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of AAPL. Prospect Hill Management LLC acquired a new position in Apple during the 2nd quarter worth approximately $146,370,000. Focus Partners Advisor Solutions LLC bought a new position in Apple in the 2nd quarter valued at approximately $168,646,000. Wealthfront Advisers LLC acquired a new stake in Apple in the second quarter valued at approximately $482,388,000. Satovsky Asset Management LLC bought a new stake in shares of Apple during the second quarter worth $16,064,000. Finally, Sterling Financial Planning Inc. bought a new stake in shares of Apple during the second quarter worth $4,666,000. 67.73% of the stock is currently owned by institutional investors.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: iPhone 18 demand remains encouraging. Long lines in India and strong interest in the iPhone 18 Pro and Pro Max suggest Apple’s premium pricing is holding up in an important growth market. Evercore ISI raised its price target to $380 from $365 while maintaining an outperform rating. Apple iPhone demand in India
• Positive Sentiment: Momentum and technical positioning remain supportive. AAPL has gained roughly 10% over the past month and is approaching a potential buy point, helping sustain investor interest. Bank of America and JPMorgan have reiterated bullish ratings, while several analysts maintain targets above the current trading range. Apple stock approaches buy point
• Neutral Sentiment: Apple is expanding its product ecosystem. The company plans a refreshed HomePod mini, while reports suggest it may develop its own AI server chips. These initiatives could support future ecosystem engagement and infrastructure efficiency, but they are not yet material earnings drivers. Apple to release new HomePod mini
• Negative Sentiment: Rising component costs could pressure margins. Bernstein warned that surging memory and other smartphone component costs may weigh on gross margins and earnings in the December quarter, particularly as Apple introduces more expensive iPhones. Apple’s expensive new iPhones and margins
• Negative Sentiment: Valuation and AI execution remain key risks. At nearly $5 trillion in market value and about 38–39 times earnings, Apple requires continued earnings growth to justify its valuation. Analysts argue Alphabet’s Gemini ecosystem and monetization progress currently give it an edge in consumer AI, while Meta’s AI devices add competitive pressure. Alphabet versus Apple in consumer AI
• Negative Sentiment: Legal and product issues add uncertainty. A judge certified a class of payment card issuers in an Apple Pay antitrust lawsuit alleging improper fees. Separately, Apple is preparing a software fix for an iPhone 18 Pro reboot problem. Apple Pay class-action lawsuit

Apple Company Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.