Full House Resorts (NASDAQ:FLL – Get Free Report) and Yum! Brands (NYSE:YUM – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, valuation and dividends.
Profitability
This table compares Full House Resorts and Yum! Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Full House Resorts | -12.06% | -473.31% | -5.78% |
| Yum! Brands | 25.42% | -24.57% | 22.24% |
Volatility and Risk
Full House Resorts has a beta of 1.22, indicating that its stock price is 22% more volatile than the S&P 500. Comparatively, Yum! Brands has a beta of 0.55, indicating that its stock price is 45% less volatile than the S&P 500.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Full House Resorts | $302.38 million | 0.25 | -$40.20 million | ($1.02) | -2.03 |
| Yum! Brands | $8.21 billion | 5.00 | $1.56 billion | $7.95 | 18.94 |
Yum! Brands has higher revenue and earnings than Full House Resorts. Full House Resorts is trading at a lower price-to-earnings ratio than Yum! Brands, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
37.7% of Full House Resorts shares are held by institutional investors. Comparatively, 82.4% of Yum! Brands shares are held by institutional investors. 10.6% of Full House Resorts shares are held by company insiders. Comparatively, 0.1% of Yum! Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Full House Resorts and Yum! Brands, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Full House Resorts | 1 | 0 | 3 | 0 | 2.50 |
| Yum! Brands | 1 | 7 | 12 | 1 | 2.62 |
Full House Resorts currently has a consensus price target of $3.50, suggesting a potential upside of 69.08%. Yum! Brands has a consensus price target of $174.65, suggesting a potential upside of 15.98%. Given Full House Resorts’ higher possible upside, equities analysts clearly believe Full House Resorts is more favorable than Yum! Brands.
Summary
Yum! Brands beats Full House Resorts on 12 of the 15 factors compared between the two stocks.
About Full House Resorts
Full House Resorts, Inc. owns, leases, operates, develops, manages, and invests in casinos, and related hospitality and entertainment facilities in the United States. It operates through Midwest & South, West, and Contracted Sports Wagering segments. The company's properties include American Place in Waukegan, Illinois; Silver Slipper Casino and Hotel in Hancock County, Mississippi; Rising Star Casino Resort in Rising Sun, Indiana; Bronco Billy's Casino and Chamonix Casino Hotel in Cripple Creek, Colorado; Stockman's Casino in Fallon, Nevada; and Grand Lodge Casino, located within the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. It also offers online sports wagering services. The company was incorporated in 1987 and is headquartered in Las Vegas, Nevada.
About Yum! Brands
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. The company operates through the KFC Division, the Taco Bell Division, the Pizza Hut Division, and the Habit Burger Grill Division segments. It also operates restaurants under the KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill brands, which specialize in chicken, pizza, made-to-order chargrilled burgers, sandwiches, Mexican-style food categories, and other food products. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum! Brands, Inc. in May 2002. Yum! Brands, Inc. was incorporated in 1997 and is headquartered in Louisville, Kentucky.
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