Oxford Industries (NYSE:OXM – Get Free Report) and Crocs (NASDAQ:CROX – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Oxford Industries and Crocs, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Oxford Industries | 2 | 5 | 0 | 0 | 1.71 |
| Crocs | 2 | 8 | 4 | 0 | 2.14 |
Oxford Industries presently has a consensus target price of $45.40, suggesting a potential upside of 18.75%. Crocs has a consensus target price of $104.09, suggesting a potential upside of 7.44%. Given Oxford Industries’ higher probable upside, research analysts clearly believe Oxford Industries is more favorable than Crocs.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Oxford Industries | -0.20% | 9.35% | 4.18% |
| Crocs | -2.01% | 45.17% | 15.18% |
Institutional and Insider Ownership
91.2% of Oxford Industries shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 6.0% of Oxford Industries shares are held by insiders. Comparatively, 3.0% of Crocs shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Earnings and Valuation
This table compares Oxford Industries and Crocs”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Oxford Industries | $1.52 billion | 0.38 | $92.97 million | ($0.33) | -115.86 |
| Crocs | $4.04 billion | 1.24 | $950.07 million | $3.07 | 31.56 |
Crocs has higher revenue and earnings than Oxford Industries. Oxford Industries is trading at a lower price-to-earnings ratio than Crocs, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Oxford Industries has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500. Comparatively, Crocs has a beta of 1.56, indicating that its share price is 56% more volatile than the S&P 500.
Summary
Crocs beats Oxford Industries on 11 of the 14 factors compared between the two stocks.
About Oxford Industries
Oxford Industries, Inc., an apparel company, designs, sources, markets, and distributes products of lifestyle and other brands worldwide. The company offers men's and women's sportswear and related products under the Tommy Bahama brand; and women's and girl's dresses and sportswear, scarves, bags, jewelry, and belts, as well as children's apparel, swim, footwear, and licensed products under the Lilly Pulitzer brand. In addition, the company licenses Tommy Bahama brand for various products, such as indoor and outdoor furniture, beach chairs, bedding and bath linens, fabrics, leather goods and gifts, headwear, hosiery, sleepwear, shampoo, toiletries, fragrances, cigar accessories, distilled spirits, and other products; and Lilly Pulitzer for stationery and gift products, home furnishing products, and eyewear. The company distribute its products through southerntide.com, thebeaufortbonnetcompany.com, and duckhead.com; and specialty retailers. It offers products through its retail stores, department stores, specialty stores, multi-branded e-commerce retailers, off-price retailers, and other retailers, as well as e-commerce sites. The company operates brand-specific full-price retail stores; Tommy Bahama food and beverage locations; and Tommy Bahama outlet stores. Oxford Industries, Inc. was founded in 1942 and is headquartered in Atlanta, Georgia.
About Crocs
Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.
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