comScore, Inc. (NASDAQ:SCOR) Sees Significant Drop in Short Interest

comScore, Inc. (NASDAQ:SCOR) was the target of a large drop in short interest in January. As of January 15th, there was short interest totaling 11,054 shares, a drop of 52.8% from the December 31st total of 23,435 shares. Based on an average daily volume of 52,394 shares, the short-interest ratio is currently 0.2 days. Approximately 0.2% of the company’s stock are short sold. Approximately 0.2% of the company’s stock are short sold. Based on an average daily volume of 52,394 shares, the short-interest ratio is currently 0.2 days.

comScore Trading Up 0.8%

Shares of NASDAQ SCOR opened at $8.74 on Thursday. The firm has a 50-day moving average of $7.31 and a two-hundred day moving average of $6.91. The company has a market capitalization of $43.87 million, a price-to-earnings ratio of -1.58 and a beta of 1.06. comScore has a twelve month low of $4.39 and a twelve month high of $10.18.

Insider Buying and Selling

In other comScore news, Director William Paul Livek sold 9,900 shares of the company’s stock in a transaction dated Friday, November 14th. The shares were sold at an average price of $6.55, for a total value of $64,845.00. Following the completion of the transaction, the director directly owned 187,473 shares of the company’s stock, valued at $1,227,948.15. This represents a 5.02% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. In the last quarter, insiders have sold 17,843 shares of company stock valued at $121,851. Insiders own 11.10% of the company’s stock.

Institutional Investors Weigh In On comScore

Several hedge funds have recently modified their holdings of the business. Covestor Ltd acquired a new position in shares of comScore in the third quarter valued at $91,000. Citadel Advisors LLC bought a new position in comScore in the third quarter valued at about $96,000. Susquehanna International Group LLP raised its position in shares of comScore by 15.3% in the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after acquiring an additional 5,191 shares during the period. Finally, Westerly Capital Management LLC increased its position in shares of comScore by 1.3% in the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after buying an additional 5,000 shares in the last quarter. 42.15% of the stock is owned by institutional investors.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reaffirmed a “sell (e+)” rating on shares of comScore in a report on Monday, December 22nd. One investment analyst has rated the stock with a Sell rating, According to data from MarketBeat.com, the stock has an average rating of “Sell”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.