Zillow Group (Z) – Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for Zillow Group (NASDAQ: Z):

• 5/22/2026 – Zillow Group was downgraded by Weiss Ratings from “sell (d+)” to “sell (d)”.
• 5/9/2026 – Zillow Group was upgraded by Wall Street Zen from “hold” to “buy”.
• 5/8/2026 – Zillow Group had its price target lowered by Deutsche Bank Aktiengesellschaft from $80.00 to $68.00. They now have a “buy” rating on the stock.
• 5/7/2026 – Zillow Group was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 5/7/2026 – Zillow Group had its price target lowered by JPMorgan Chase & Co. from $84.00 to $76.00. They now have an “overweight” rating on the stock.
• 5/7/2026 – Zillow Group had its price target lowered by Keefe, Bruyette & Woods from $60.00 to $50.00. They now have a “market perform” rating on the stock.
• 5/6/2026 – Zillow Group was upgraded by Zacks Research from “hold” to “strong-buy”.
• 4/28/2026 – Zillow Group had its price target lowered by UBS Group AG from $80.00 to $75.00. They now have a “buy” rating on the stock.

Insider Activity at Zillow Group

In related news, CFO Jeremy Hofmann sold 5,501 shares of the stock in a transaction dated Monday, May 18th. The shares were sold at an average price of $37.40, for a total value of $205,737.40. Following the completion of the sale, the chief financial officer owned 68,315 shares in the company, valued at approximately $2,554,981. This trade represents a 7.45% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CAO Jennifer Rock sold 1,034 shares of the stock in a transaction dated Thursday, May 14th. The shares were sold at an average price of $37.99, for a total transaction of $39,281.66. Following the completion of the sale, the chief accounting officer owned 59,742 shares of the company’s stock, valued at approximately $2,269,598.58. The trade was a 1.70% decrease in their position. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 33,047 shares of company stock valued at $1,246,715. 25.03% of the stock is owned by corporate insiders.

Zillow Group, Inc is an online real estate marketplace company that operates a portfolio of consumer-facing websites and mobile apps designed to connect buyers, sellers, renters, homeowners and real estate professionals. The company’s platforms aggregate property listings, rental listings, and related information to help users search for homes, estimate property values and connect with agents and service providers. Zillow generates revenue primarily through advertising and lead-generation services for real estate professionals, property managers and mortgage lenders.

Key products and services include the Zillow and Trulia consumer websites and apps, which provide searchable listings, photos, neighborhood data and the company’s automated home valuation tool known as the “Zestimate.” Zillow also offers a rentals marketplace, a mortgage marketplace and tools for home buying and selling such as Zillow Premier Agent for agent advertising and leads, as well as ancillary services designed to support transactions, including closing and title-related offerings.