Zacks Investment Research downgraded shares of Fluent (NASDAQ:FLNT) from a hold rating to a sell rating in a report released on Monday morning.

According to Zacks, “Fluent Inc. provides data-driven performance marketing services. The company is the trusted acquisition partner for both established and growing brands. It creates marketing programs which deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent Inc., formerly known as COGINT INC, is headquartered in New York City. “

Several other equities analysts also recently issued reports on the company. TheStreet upgraded Fluent from a d+ rating to a c rating in a research report on Friday, November 23rd. ValuEngine upgraded Fluent from a buy rating to a strong-buy rating in a research report on Friday, February 22nd. Barrington Research upped their target price on Fluent from $6.00 to $8.00 and gave the stock an outperform rating in a research report on Thursday, March 14th. Finally, Roth Capital downgraded Fluent from a buy rating to a neutral rating in a research report on Thursday, March 14th. One equities research analyst has rated the stock with a sell rating, one has given a hold rating, one has assigned a buy rating and one has assigned a strong buy rating to the company’s stock. Fluent currently has a consensus rating of Buy and a consensus target price of $5.88.

Shares of NASDAQ FLNT opened at $5.88 on Monday. The company has a debt-to-equity ratio of 0.25, a current ratio of 2.05 and a quick ratio of 1.92. The company has a market cap of $423.31 million, a PE ratio of 34.94, a price-to-earnings-growth ratio of 0.52 and a beta of 0.56. Fluent has a 12-month low of $1.95 and a 12-month high of $6.19.

Fluent (NASDAQ:FLNT) last issued its quarterly earnings data on Wednesday, March 13th. The company reported $0.04 earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of $0.06 by ($0.02). The business had revenue of $70.80 million for the quarter, compared to analyst estimates of $65.93 million. Fluent had a positive return on equity of 6.23% and a negative net margin of 7.16%. The company’s revenue was up 25.3% compared to the same quarter last year. On average, analysts predict that Fluent will post 0.27 earnings per share for the current year.

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the business. Weber Alan W lifted its position in Fluent by 139.6% in the fourth quarter. Weber Alan W now owns 5,266,219 shares of the company’s stock worth $18,958,000 after purchasing an additional 3,068,311 shares during the period. BlackRock Inc. lifted its position in Fluent by 7.2% in the fourth quarter. BlackRock Inc. now owns 1,797,693 shares of the company’s stock worth $6,472,000 after purchasing an additional 121,479 shares during the period. Vanguard Group Inc lifted its position in Fluent by 1.7% in the third quarter. Vanguard Group Inc now owns 1,384,474 shares of the company’s stock worth $2,976,000 after purchasing an additional 22,553 shares during the period. Vanguard Group Inc. lifted its position in Fluent by 1.7% in the third quarter. Vanguard Group Inc. now owns 1,384,474 shares of the company’s stock worth $2,976,000 after purchasing an additional 22,553 shares during the period. Finally, Tieton Capital Management LLC acquired a new stake in Fluent in the fourth quarter worth approximately $2,283,000. Hedge funds and other institutional investors own 25.98% of the company’s stock.

About Fluent

Fluent, Inc provides data-driven performance marketing and customer acquisition services primarily in the United States. It develops custom audiences and operates performance marketing campaigns on behalf of advertising partners. The company offers data acquisition solutions that include Connect, which enables marketers to acquire consumer data and marketing consent across its network of proprietary Websites; and ReConnect that enables marketers offer consumers the ability to opt into marketing programs outside of the confines of own Websites.

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