YuMe (NYSE: YUME) and Marketo (NASDAQ:MKTO) are both business services companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, profitability, risk and earnings.

Dividends

YuMe pays an annual dividend of $0.12 per share and has a dividend yield of 2.6%. Marketo does not pay a dividend. YuMe pays out 120.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Institutional and Insider Ownership

38.3% of YuMe shares are held by institutional investors. 29.3% of YuMe shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and target prices for YuMe and Marketo, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YuMe 1 1 0 0 1.50
Marketo 0 0 0 0 N/A

YuMe currently has a consensus price target of $3.00, indicating a potential downside of 34.07%. Given YuMe’s higher possible upside, analysts plainly believe YuMe is more favorable than Marketo.

Profitability

This table compares YuMe and Marketo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
YuMe 2.46% 4.36% 2.88%
Marketo -23.20% -98.33% -27.18%

Volatility and Risk

YuMe has a beta of 0.58, meaning that its share price is 42% less volatile than the S&P 500. Comparatively, Marketo has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.

Earnings & Valuation

This table compares YuMe and Marketo’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
YuMe $159.78 million 0.98 $10.08 million $0.10 45.50
Marketo N/A N/A N/A ($1.71) -20.34

YuMe has higher revenue and earnings than Marketo. Marketo is trading at a lower price-to-earnings ratio than YuMe, indicating that it is currently the more affordable of the two stocks.

Summary

YuMe beats Marketo on 9 of the 11 factors compared between the two stocks.

About YuMe

YuMe, Inc. (YuMe) is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior. The Company also offers demand-side platform (DSP), called YuMe for Advertisers, to find relevant audiences and deliver targeted advertising, and a supply-side platform (SSP), called YuMe for Publishers (YFP 5.0), which helps aggregate audiences, define audience characteristics and offer monetization opportunities for digital media property owners. Its technologies serve the specific needs of brand advertisers and enable them to find and target brand-receptive audiences across a range of Internet connected devices and digital media properties.

About Marketo

Marketo, Inc. is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight. It offers solutions, such as Lead Management solution and Consumer Marketing solution.

Receive News & Ratings for YuMe Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for YuMe Inc. and related companies with Analyst Ratings Network's FREE daily email newsletter.