Media headlines about Yum! Brands (NYSE:YUM) have been trending somewhat positive this week, Accern Sentiment Analysis reports. The research firm rates the sentiment of news coverage by monitoring more than 20 million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to one, with scores nearest to one being the most favorable. Yum! Brands earned a media sentiment score of 0.11 on Accern’s scale. Accern also assigned media coverage about the restaurant operator an impact score of 45.5162222707196 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the near future.

These are some of the news stories that may have impacted Accern’s scoring:

Shares of Yum! Brands (NYSE:YUM) opened at 76.02 on Thursday. Yum! Brands has a 12 month low of $59.57 and a 12 month high of $78.14. The firm has a market cap of $26.21 billion, a price-to-earnings ratio of 20.18 and a beta of 0.81. The company has a 50-day moving average price of $75.70 and a 200-day moving average price of $72.70.

Yum! Brands (NYSE:YUM) last issued its quarterly earnings data on Thursday, August 3rd. The restaurant operator reported $0.68 EPS for the quarter, topping the consensus estimate of $0.61 by $0.07. The firm had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.42 billion. Yum! Brands had a negative return on equity of 24.95% and a net margin of 16.76%. The company’s quarterly revenue was down 4.0% compared to the same quarter last year. During the same period in the prior year, the business posted $0.75 earnings per share. Analysts forecast that Yum! Brands will post $2.81 earnings per share for the current fiscal year.

Several brokerages have recently commented on YUM. Sanford C. Bernstein restated an “outperform” rating on shares of Yum! Brands in a report on Monday, July 3rd. Oppenheimer Holdings, Inc. increased their target price on Yum! Brands from $80.00 to $85.00 and gave the stock an “outperform” rating in a report on Friday, September 8th. Robert W. Baird restated a “hold” rating and set a $78.00 target price on shares of Yum! Brands in a report on Friday, September 8th. Barclays PLC increased their target price on Yum! Brands from $74.00 to $78.00 and gave the stock an “equal weight” rating in a report on Wednesday. Finally, UBS AG increased their target price on Yum! Brands from $76.00 to $83.00 and gave the stock a “buy” rating in a report on Friday, August 4th. One equities research analyst has rated the stock with a sell rating, ten have issued a hold rating, thirteen have issued a buy rating and two have assigned a strong buy rating to the company’s stock. Yum! Brands presently has an average rating of “Buy” and a consensus price target of $80.06.

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In related news, CFO David W. Gibbs sold 8,336 shares of the stock in a transaction that occurred on Wednesday, August 9th. The stock was sold at an average price of $74.00, for a total transaction of $616,864.00. Following the completion of the sale, the chief financial officer now directly owns 39,664 shares of the company’s stock, valued at $2,935,136. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Company insiders own 0.65% of the company’s stock.

About Yum! Brands

YUM! Brands, Inc is engaged in restaurant business. As of December 31, 2016, the Company operated or franchised over 43,500 restaurants in more than 135 countries and territories operating under the KFC, Pizza Hut or Taco Bell (collectively the Concepts) brands. The Company operates through three segments: The KFC Division, which includes the operations of the KFC concept around the world; The Pizza Hut Division, which includes the operations of the Pizza Hut concept around the world, and The Taco Bell Division, which includes the operations of the Taco Bell concept around the world.

Insider Buying and Selling by Quarter for Yum! Brands (NYSE:YUM)

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