News articles about Wpp Plc (NASDAQ:WPPGY) have been trending somewhat positive this week, according to Accern Sentiment Analysis. Accern identifies negative and positive news coverage by analyzing more than 20 million blog and news sources in real time. Accern ranks coverage of public companies on a scale of -1 to 1, with scores closest to one being the most favorable. Wpp Plc earned a coverage optimism score of 0.17 on Accern’s scale. Accern also assigned media headlines about the business services provider an impact score of 46.0497276178205 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the stock’s share price in the near term.

Here are some of the news stories that may have impacted Accern Sentiment’s rankings:

Wpp Plc (NASDAQ:WPPGY) traded up 0.38% on Tuesday, reaching $102.81. The company had a trading volume of 70,840 shares. The stock’s 50-day moving average price is $102.64 and its 200-day moving average price is $108.09. Wpp Plc has a 12-month low of $99.94 and a 12-month high of $121.55. The stock has a market capitalization of $26.05 billion, a P/E ratio of 14.42 and a beta of 1.19.

A number of research firms have recently weighed in on WPPGY. UBS AG began coverage on Wpp Plc in a report on Tuesday, June 13th. They set a “buy” rating for the company. ValuEngine downgraded Wpp Plc from a “buy” rating to a “hold” rating in a report on Friday, June 2nd. Zacks Investment Research raised Wpp Plc from a “hold” rating to a “buy” rating and set a $124.00 target price for the company in a report on Friday, May 19th. BidaskClub downgraded Wpp Plc from a “sell” rating to a “strong sell” rating in a report on Wednesday, July 12th. Finally, Deutsche Bank AG downgraded Wpp Plc from a “buy” rating to a “hold” rating in a report on Monday, July 17th. Two investment analysts have rated the stock with a sell rating, four have given a hold rating and seven have issued a buy rating to the stock. The company presently has an average rating of “Hold” and an average price target of $121.50.

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About Wpp Plc

WPP PLC is a parent company that, through its subsidiaries, is engaged in the provision of communications and marketing services worldwide. The Company has four segments: Advertising and Media Investment Management; Consumer Insight (formerly Information, Insight & Consultancy); Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications, which includes WPP Digital and direct, digital, promotional and relationship marketing.

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