Shares of WM Morrison Supermarkets PLC (LON:MRW) shot up 0% during trading on Wednesday . The company traded as high as GBX 220.24 ($2.96) and last traded at GBX 214.50 ($2.89). 14,175,359 shares changed hands during trading, an increase of 63% from the average session volume of 8,690,000 shares. The stock had previously closed at GBX 214.50 ($2.89).

Several equities analysts have recently issued reports on the company. Deutsche Bank reaffirmed a “hold” rating on shares of WM Morrison Supermarkets in a report on Wednesday. Goldman Sachs Group raised WM Morrison Supermarkets to a “neutral” rating and upped their target price for the company from GBX 195 ($2.62) to GBX 210 ($2.83) in a report on Tuesday, December 5th. Berenberg Bank reaffirmed a “sell” rating and issued a GBX 200 ($2.69) target price on shares of WM Morrison Supermarkets in a report on Friday, November 24th. Shore Capital Group reaffirmed a “house stock” rating on shares of WM Morrison Supermarkets in a report on Thursday, November 2nd. Finally, HSBC reaffirmed a “hold” rating and issued a GBX 240 ($3.23) target price on shares of WM Morrison Supermarkets in a report on Friday, November 3rd. Seven investment analysts have rated the stock with a sell rating, ten have assigned a hold rating and two have assigned a buy rating to the company. WM Morrison Supermarkets presently has a consensus rating of “Hold” and a consensus price target of GBX 229.95 ($3.09).

In other news, insider Tony van Kralingen bought 13,000 shares of the company’s stock in a transaction that occurred on Friday, November 17th. The stock was bought at an average price of GBX 211 ($2.84) per share, with a total value of £27,430 ($36,917.90). Also, insider Rooney Anand bought 10,000 shares of the company’s stock in a transaction that occurred on Wednesday, November 29th. The stock was purchased at an average cost of GBX 219 ($2.95) per share, with a total value of £21,900 ($29,475.10). Insiders purchased a total of 23,232 shares of company stock valued at $4,982,880 in the last ninety days.

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About WM Morrison Supermarkets

Wm Morrison Supermarkets PLC is engaged in the operation of retail supermarket stores under the Morrisons brand and associated activities. The Company offers products, such as Free From, World Foods, Food To Go and Nutmeg clothing. It has food manufacturing capabilities in meat, fish, bakery, fruit and veg, deli and flowers.

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