William Hill plc (LON:WMH) shares were down 1.4% on Friday . The company traded as low as GBX 314.40 ($4.42) and last traded at GBX 315.10 ($4.42). Approximately 1,541,630 shares changed hands during trading, a decline of 62% from the average daily volume of 4,080,000 shares. The stock had previously closed at GBX 319.60 ($4.49).

WMH has been the subject of a number of research analyst reports. Canaccord Genuity dropped their price objective on William Hill from GBX 290 ($4.07) to GBX 285 ($4.00) and set a “hold” rating for the company in a report on Friday, October 20th. Deutsche Bank restated a “buy” rating and set a GBX 390 ($5.48) price objective on shares of William Hill in a report on Wednesday, November 1st. Bank of America upgraded William Hill to a “buy” rating and upped their price objective for the stock from GBX 224 ($3.15) to GBX 330 ($4.63) in a report on Tuesday, November 7th. Shore Capital restated a “hold” rating on shares of William Hill in a report on Monday, November 20th. Finally, Peel Hunt downgraded William Hill to a “hold” rating and set a GBX 290 ($4.07) price objective for the company. in a report on Monday, November 20th. Three investment analysts have rated the stock with a sell rating, eight have given a hold rating and five have given a buy rating to the company. The stock has a consensus rating of “Hold” and a consensus price target of GBX 304.13 ($4.27).

The company has a market cap of $2,700.00 and a P/E ratio of 1,657.42.

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William Hill Company Profile

William Hill PLC is a gambling company. The Company’s segments include Retail, Online, US, Australia and Other. The Retail segment consists of all activities undertaken in licensed betting offices (LBOs), including gaming machines. The Online segment consists of all online and telephone activity outside of Australia, including sports betting, casino, poker sites and other gaming products along with telephone betting services.

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