Whelan Financial Has $2.72 Million Stock Position in Alphabet Inc. $GOOG

Whelan Financial raised its position in Alphabet Inc. (NASDAQ:GOOG) by 19.5% during the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 11,159 shares of the information services provider’s stock after purchasing an additional 1,824 shares during the quarter. Alphabet makes up approximately 0.9% of Whelan Financial’s holdings, making the stock its 15th biggest position. Whelan Financial’s holdings in Alphabet were worth $2,718,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors also recently made changes to their positions in the company. IFS Advisors LLC increased its stake in shares of Alphabet by 400.0% during the 2nd quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after purchasing an additional 120 shares during the last quarter. Robbins Farley boosted its holdings in Alphabet by 60.0% in the second quarter. Robbins Farley now owns 160 shares of the information services provider’s stock worth $28,000 after purchasing an additional 60 shares in the last quarter. WestEnd Advisors LLC boosted its holdings in Alphabet by 58.7% in the second quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock worth $29,000 after purchasing an additional 61 shares in the last quarter. Fairman Group LLC increased its position in Alphabet by 121.3% during the second quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock worth $31,000 after buying an additional 97 shares during the last quarter. Finally, University of Illinois Foundation bought a new position in Alphabet during the second quarter valued at about $31,000. 27.26% of the stock is owned by hedge funds and other institutional investors.

Insider Activity at Alphabet

In other news, insider John Kent Walker sold 17,829 shares of the stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the transaction, the insider owned 42,972 shares in the company, valued at approximately $13,531,453.08. This represents a 29.32% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $288.26, for a total transaction of $800,786.28. Following the completion of the sale, the chief accounting officer directly owned 11,739 shares in the company, valued at approximately $3,383,884.14. The trade was a 19.14% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 225,187 shares of company stock worth $69,365,318. 12.99% of the stock is owned by corporate insiders.

Analyst Upgrades and Downgrades

Several analysts have recently issued reports on the company. Morgan Stanley upped their price target on Alphabet from $210.00 to $270.00 and gave the stock an “overweight” rating in a research note on Thursday, October 2nd. Barclays increased their price target on Alphabet from $250.00 to $315.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Rosenblatt Securities set a $279.00 price objective on shares of Alphabet in a research note on Thursday, October 30th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Alphabet in a report on Wednesday. Finally, UBS Group reiterated a “neutral” rating on shares of Alphabet in a report on Thursday, October 30th. Eight research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Buy” and an average price target of $326.13.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Needham analyst Laura Martin reaffirmed a Buy on Alphabet and left her $330 price target intact — a vote of confidence from a seasoned tech analyst that supports investor sentiment. Article Title
• Positive Sentiment: Analyst Josh Beck set an upbeat target for GOOGL ahead of earnings, reflecting expectations that AI momentum could drive an earnings beat. Article Title
• Positive Sentiment: Nvidia and Alphabet’s VC arm participated in a $200M round for AI video startup Synthesia at a $4B valuation — a sign Alphabet continues to back startups that extend AI-driven ad and media offerings. That validates the firm’s ecosystem play. Article Title
• Positive Sentiment: Coverage continues to highlight Alphabet’s AI and cloud strength — including partnerships like Apple’s use of Gemini — reinforcing the narrative of sustained secular growth in AI-driven search and cloud revenue. Article Title
• Neutral Sentiment: Weekend roundups and feature pieces (TipRanks, The Motley Fool) emphasize AI-fueled upside and the stock’s strong run, but they largely reiterate existing bullish arguments rather than introducing new catalysts. Article Title
• Negative Sentiment: Insider selling: Alphabet’s CEO sold about $10.6M of stock — a headline that can prompt short-term concern even if such sales are often scheduled or diversification-driven. Article Title
• Negative Sentiment: Industry risk: commentators warn OpenAI’s emerging ad model could disrupt the Meta/Alphabet ad duopoly, introducing uncertainty about future ad monetization and pricing power. Article Title
• Negative Sentiment: Legal headline: a report claims Google (with Apple) will pay a combined ~$163M to settle suits over alleged voice-data collection — a reputational/legal cost that, while modest relative to Alphabet’s size, adds noise for investors. Article Title

Alphabet Stock Performance

NASDAQ:GOOG opened at $328.55 on Monday. The firm’s 50-day moving average is $316.33 and its 200-day moving average is $261.38. The company has a market cap of $3.96 trillion, a price-to-earnings ratio of 32.40, a PEG ratio of 1.81 and a beta of 1.09. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. Alphabet Inc. has a 52-week low of $142.66 and a 52-week high of $341.20.

Alphabet (NASDAQ:GOOG) last released its earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The business had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm’s revenue for the quarter was up 15.9% compared to the same quarter last year. During the same period last year, the business earned $2.12 earnings per share. Equities research analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were paid a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio is presently 8.28%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.