Westend Capital Management LLC Boosts Stake in Netflix, Inc. $NFLX

Westend Capital Management LLC increased its holdings in shares of Netflix, Inc. (NASDAQ:NFLX) by 403.8% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 72,085 shares of the Internet television network’s stock after acquiring an additional 57,777 shares during the period. Netflix makes up approximately 1.9% of Westend Capital Management LLC’s portfolio, making the stock its 23rd biggest holding. Westend Capital Management LLC’s holdings in Netflix were worth $6,759,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors also recently bought and sold shares of NFLX. Brighton Jones LLC increased its holdings in shares of Netflix by 5.0% in the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock valued at $4,804,000 after purchasing an additional 257 shares in the last quarter. Revolve Wealth Partners LLC grew its position in Netflix by 16.4% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock worth $912,000 after buying an additional 144 shares during the period. Sivia Capital Partners LLC increased its holdings in Netflix by 21.2% in the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock valued at $1,883,000 after buying an additional 246 shares in the last quarter. Strategic Investment Advisors MI lifted its position in shares of Netflix by 18.9% during the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock valued at $1,036,000 after acquiring an additional 123 shares during the period. Finally, Schnieders Capital Management LLC. lifted its position in shares of Netflix by 12.1% during the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network’s stock valued at $2,832,000 after acquiring an additional 228 shares during the period. Institutional investors and hedge funds own 80.93% of the company’s stock.

Wall Street Analyst Weigh In

A number of research firms recently weighed in on NFLX. Freedom Capital upgraded Netflix from a “hold” rating to a “strong-buy” rating in a report on Tuesday, January 27th. TD Cowen decreased their target price on Netflix from $115.00 to $112.00 and set a “buy” rating on the stock in a research report on Wednesday, January 21st. Cfra raised Netflix from a “hold” rating to a “buy” rating and set a $115.00 target price on the stock in a report on Friday, March 6th. Loop Capital set a $104.00 price target on Netflix in a research note on Tuesday, January 27th. Finally, HSBC decreased their price objective on shares of Netflix from $107.00 to $106.00 and set a “buy” rating on the stock in a research report on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have assigned a Hold rating to the company. According to MarketBeat.com, Netflix presently has an average rating of “Moderate Buy” and a consensus price target of $114.55.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix avoided a costly acquisition path and received a $2.8B termination fee after exiting the Warner Bros. bidding, which preserves cash and avoids the ~ $50B of debt financing the deal would have required — a boost to financial flexibility.
• Positive Sentiment: Netflix is pushing further into live sports (pursuing an expanded NFL package), which could drive engagement, differentiate the service and help monetize prime-time viewers. Netflix, Eager for More NFL, Is Looking at a Four-Game Package
• Positive Sentiment: Management expects ad revenue and price hikes to lift revenue and margins (analysts note Netflix’s discovery engine and ad strategy as structural advantages), and some outlets argue the recent price increase meaningfully improves the revenue engine. Netflix’s Revenue Engine Is Heating Up — Time to Buy NFLX Stock?
• Neutral Sentiment: Analysts are split: several firms raised targets and remain constructive (consensus targets imply upside near mid-teens to ~25%), while others trimmed ratings to reflect execution and price-sensitivity risks. Netflix (NFLX) Stock: Analysts Split on Outlook Following 10% Price Increase
• Neutral Sentiment: Relative plays: some investors prefer Roku or other ad-focused platforms on valuation and AI-ad arguments, so competitive dynamics in ad-supported streaming remain an open question. NFLX vs. ROKU: Which Ad-Supported Streaming Stock is the Better Buy?
• Negative Sentiment: Price hikes triggered immediate customer complaints and near-term sentiment headwinds; early coverage notes subscriber backlash and a modest share pullback as investors weigh churn risk. Customers React to Netflix Price Hikes; Netflix Stock (NASDAQ:NFLX) Slips
• Negative Sentiment: Commentary warns the latest increase may be poorly timed amid U.S. consumer stress and inflation pressures — higher prices could reduce discretionary usage or slow international adoption. Prediction: Netflix’s Latest Price Increase Will Be the Ultimate Stress Test on the U.S. Economy

Insider Buying and Selling

In other Netflix news, CEO Gregory K. Peters sold 105,781 shares of the firm’s stock in a transaction dated Thursday, January 29th. The shares were sold at an average price of $82.94, for a total transaction of $8,773,476.14. Following the sale, the chief executive officer directly owned 122,140 shares of the company’s stock, valued at $10,130,291.60. This trade represents a 46.41% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Bradford L. Smith sold 31,790 shares of the business’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the completion of the transaction, the director directly owned 79,690 shares of the company’s stock, valued at approximately $7,081,253.40. This represents a 28.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 1,520,133 shares of company stock worth $137,259,786 in the last 90 days. 1.37% of the stock is currently owned by corporate insiders.

Netflix Stock Performance

Netflix stock opened at $92.97 on Tuesday. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The company has a market capitalization of $392.53 billion, a price-to-earnings ratio of 36.79, a PEG ratio of 1.43 and a beta of 1.68. The stock has a fifty day moving average of $87.35 and a two-hundred day moving average of $100.38. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The business’s revenue for the quarter was up 17.6% compared to the same quarter last year. During the same quarter last year, the company earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.