Weiss Asset Management LP Takes Position in Bread Financial Holdings, Inc. $BFH

Weiss Asset Management LP acquired a new position in shares of Bread Financial Holdings, Inc. (NYSE:BFH) during the first quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor acquired 30,600 shares of the company’s stock, valued at approximately $2,292,000.

Several other large investors also recently made changes to their positions in BFH. Kemnay Advisory Services Inc. bought a new stake in Bread Financial in the 4th quarter valued at about $28,000. Cullen Frost Bankers Inc. bought a new position in Bread Financial in the fourth quarter worth approximately $29,000. Northwestern Mutual Wealth Management Co. grew its stake in Bread Financial by 141.2% in the third quarter. Northwestern Mutual Wealth Management Co. now owns 562 shares of the company’s stock valued at $31,000 after acquiring an additional 329 shares during the period. EverSource Wealth Advisors LLC grew its stake in Bread Financial by 127.2% in the second quarter. EverSource Wealth Advisors LLC now owns 711 shares of the company’s stock valued at $41,000 after acquiring an additional 398 shares during the period. Finally, Caitong International Asset Management Co. Ltd increased its holdings in shares of Bread Financial by 8,300.0% during the third quarter. Caitong International Asset Management Co. Ltd now owns 840 shares of the company’s stock valued at $47,000 after acquiring an additional 830 shares in the last quarter. 99.52% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

BFH has been the topic of a number of research reports. Bank of America reaffirmed a “buy” rating and set a $108.00 target price on shares of Bread Financial in a research report on Wednesday, June 10th. Zacks Research lowered shares of Bread Financial from a “strong-buy” rating to a “hold” rating in a research note on Monday, July 6th. TD Cowen upped their price objective on shares of Bread Financial from $103.00 to $114.00 and gave the stock a “hold” rating in a report on Friday. Morgan Stanley set a $107.00 price objective on shares of Bread Financial in a report on Friday. Finally, Loop Capital assumed coverage on shares of Bread Financial in a research note on Thursday, May 21st. They issued a “buy” rating and a $104.00 price objective on the stock. Eight analysts have rated the stock with a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of “Hold” and an average price target of $110.00.

Insider Activity at Bread Financial

In related news, CEO Ralph J. Andretta sold 15,000 shares of Bread Financial stock in a transaction on Friday, May 29th. The stock was sold at an average price of $89.10, for a total transaction of $1,336,500.00. Following the sale, the chief executive officer directly owned 582,241 shares in the company, valued at approximately $51,877,673.10. This trade represents a 2.51% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director John J. Fawcett acquired 698 shares of the business’s stock in a transaction on Thursday, May 21st. The stock was acquired at an average cost of $86.43 per share, for a total transaction of $60,328.14. Following the transaction, the director owned 11,000 shares of the company’s stock, valued at approximately $950,730. The trade was a 6.78% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Corporate insiders own 1.30% of the company’s stock.

Bread Financial Stock Down 0.2%

Bread Financial stock opened at $104.15 on Monday. Bread Financial Holdings, Inc. has a fifty-two week low of $53.83 and a fifty-two week high of $109.91. The company has a debt-to-equity ratio of 0.25, a quick ratio of 1.15 and a current ratio of 1.17. The firm’s 50-day simple moving average is $97.34 and its 200 day simple moving average is $84.20. The stock has a market cap of $4.21 billion, a PE ratio of 8.12, a price-to-earnings-growth ratio of 0.71 and a beta of 1.10.

Bread Financial (NYSE:BFH) last posted its quarterly earnings data on Thursday, July 23rd. The company reported $3.55 EPS for the quarter, beating the consensus estimate of $2.74 by $0.81. Bread Financial had a net margin of 11.95% and a return on equity of 18.42%. The firm had revenue of $993.00 million during the quarter, compared to analyst estimates of $959.32 million. During the same quarter last year, the business posted $3.15 EPS. The company’s revenue for the quarter was up 6.9% on a year-over-year basis. Research analysts predict that Bread Financial Holdings, Inc. will post 11.31 EPS for the current fiscal year.

Bread Financial Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Tuesday, September 15th. Stockholders of record on Monday, August 31st will be issued a $0.23 dividend. The ex-dividend date of this dividend is Monday, August 31st. This represents a $0.92 annualized dividend and a dividend yield of 0.9%. Bread Financial’s dividend payout ratio is currently 7.18%.

Key Headlines Impacting Bread Financial

Here are the key news stories impacting Bread Financial this week:

• Positive Sentiment: BFH reported Q2 earnings of $3.55 per share, topping estimates, while revenue rose to $993 million and also beat expectations. BFH Q2 Earnings Beat Estimates on Solid Credit Sales, Revenues Rise Y/Y
• Positive Sentiment: Management said the quarter benefited from solid credit sales, loan growth, and better credit quality, which points to healthier operating trends. Bread Financial (BFH) Q2 2026 Earnings Call Transcript
• Positive Sentiment: Royal Bank of Canada reaffirmed its “sector perform” rating and raised its price target to $115, suggesting additional upside from recent trading levels. Royal Bank of Canada price target note
• Neutral Sentiment: Bread Financial also declared quarterly dividends on its preferred and common stock, reinforcing capital return to shareholders but not necessarily changing the near-term earnings outlook.

Bread Financial Company Profile

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.