Weekly Research Analysts’ Ratings Changes for e.l.f. Beauty (ELF)

Several brokerages have updated their recommendations and price targets on shares of e.l.f. Beauty (NYSE: ELF) in the last few weeks:

• 9/17/2026 – e.l.f. Beauty had its price target raised by Sanford C. Bernstein from $121.00 to $127.00. They now have an “outperform” rating on the stock.
• 9/16/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by B. Riley Financial, Inc.. They now have a $115.00 price target on the stock, up from $100.00.
• 9/16/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by B. Riley Financial, Inc.. They now have a $115.00 price target on the stock, up from $100.00.
• 9/15/2026 – e.l.f. Beauty had its price target raised by Bank of America Corporation from $100.00 to $118.00. They now have a “buy” rating on the stock.
• 9/14/2026 – e.l.f. Beauty had its price target raised by Citigroup Inc. from $100.00 to $118.00. They now have a “buy” rating on the stock.
• 9/10/2026 – e.l.f. Beauty was downgraded by Zacks Research from “strong-buy” to “hold”.
• 8/27/2026 – e.l.f. Beauty had its price target raised by Canaccord Genuity Group Inc. from $110.00 to $123.00. They now have a “buy” rating on the stock.
• 8/19/2026 – e.l.f. Beauty had its price target raised by Canaccord Genuity Group Inc. from $97.00 to $110.00. They now have a “buy” rating on the stock.
• 8/19/2026 – e.l.f. Beauty had its price target lowered by JPMorgan Chase & Co. from $111.00 to $106.00. They now have an “overweight” rating on the stock.
• 8/12/2026 – e.l.f. Beauty was upgraded by Zacks Research from “hold” to “strong-buy”.
• 8/10/2026 – e.l.f. Beauty had its price target raised by TD Cowen from $85.00 to $110.00. They now have a “buy” rating on the stock.
• 8/6/2026 – e.l.f. Beauty had its price target raised by Piper Sandler from $50.00 to $65.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – e.l.f. Beauty was given a new $105.00 price target by Robert W. Baird.
• 8/6/2026 – e.l.f. Beauty had its price target raised by Sanford C. Bernstein from $113.00 to $121.00. They now have an “outperform” rating on the stock.
• 8/6/2026 – e.l.f. Beauty was given a new $100.00 price target by The Goldman Sachs Group, Inc..
• 8/6/2026 – e.l.f. Beauty had its price target raised by JPMorgan Chase & Co. from $94.00 to $111.00. They now have an “overweight” rating on the stock.
• 8/6/2026 – e.l.f. Beauty had its price target raised by UBS Group AG from $80.00 to $89.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – e.l.f. Beauty had its price target raised by B. Riley Financial, Inc. from $70.00 to $100.00. They now have a “buy” rating on the stock.
• 8/5/2026 – e.l.f. Beauty was upgraded by Sanford C. Bernstein from “market perform” to “outperform”. They now have a $113.00 price target on the stock, up from $60.00.
• 7/30/2026 – e.l.f. Beauty was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 7/28/2026 – e.l.f. Beauty had its price target raised by Jefferies Financial Group Inc. from $72.00 to $100.00. They now have a “buy” rating on the stock.
• 7/27/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $95.00 price target on the stock.

Insiders Place Their Bets

In related news, CEO Tarang Amin sold 50,164 shares of the stock in a transaction on Wednesday, July 1st. The stock was sold at an average price of $78.24, for a total transaction of $3,924,831.36. Following the sale, the chief executive officer owned 110,496 shares of the company’s stock, valued at $8,645,207.04. This trade represents a 31.22% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, SVP Joshua Franks sold 5,512 shares of e.l.f. Beauty stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $110.00, for a total value of $606,320.00. Following the sale, the senior vice president owned 138,797 shares of the company’s stock, valued at approximately $15,267,670. This represents a 3.82% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 116,223 shares of company stock valued at $10,000,410. Insiders own 3.50% of the company’s stock.

e.l.f. Beauty, Inc develops, markets and sells cosmetics, skin care and beauty products. Its portfolio includes e.l.f. Cosmetics, which offers makeup, skin care, tools and accessories, as well as brands such as Naturium, W3LL PEOPLE and Keys Soulcare. The company positions its products as accessible and affordable alternatives across a range of beauty categories.

Founded in 2004, e.l.f. Beauty distributes its products through mass retailers, specialty beauty stores, direct-to-consumer websites and other digital channels.