Wealth Enhancement Advisory Services LLC Buys 94,521 Shares of Procter & Gamble Company (The) $PG

Wealth Enhancement Advisory Services LLC boosted its position in Procter & Gamble Company (The) (NYSE:PG) by 5.9% in the third quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 1,687,864 shares of the company’s stock after purchasing an additional 94,521 shares during the quarter. Wealth Enhancement Advisory Services LLC’s holdings in Procter & Gamble were worth $257,467,000 at the end of the most recent reporting period.

Other hedge funds have also modified their holdings of the company. Norges Bank bought a new position in shares of Procter & Gamble during the 2nd quarter worth approximately $5,099,644,000. Laurel Wealth Advisors LLC grew its holdings in Procter & Gamble by 15,971.7% in the second quarter. Laurel Wealth Advisors LLC now owns 7,012,744 shares of the company’s stock worth $1,117,270,000 after purchasing an additional 6,969,110 shares during the last quarter. Vanguard Group Inc. increased its position in shares of Procter & Gamble by 1.4% during the second quarter. Vanguard Group Inc. now owns 233,211,283 shares of the company’s stock worth $37,155,222,000 after purchasing an additional 3,189,111 shares in the last quarter. Invesco Ltd. lifted its holdings in shares of Procter & Gamble by 21.4% during the 2nd quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock valued at $2,608,785,000 after purchasing an additional 2,880,895 shares during the last quarter. Finally, Lazard Asset Management LLC boosted its position in shares of Procter & Gamble by 66.3% in the 2nd quarter. Lazard Asset Management LLC now owns 5,504,749 shares of the company’s stock worth $877,014,000 after purchasing an additional 2,195,560 shares in the last quarter. 65.77% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

Several brokerages have weighed in on PG. Weiss Ratings reissued a “hold (c)” rating on shares of Procter & Gamble in a report on Monday, December 29th. Barclays set a $155.00 price objective on shares of Procter & Gamble in a research report on Friday. Dbs Bank raised shares of Procter & Gamble to a “hold” rating in a research report on Friday, December 5th. UBS Group cut their price target on shares of Procter & Gamble from $176.00 to $161.00 and set a “buy” rating on the stock in a research note on Wednesday. Finally, Cowen reiterated a “buy” rating on shares of Procter & Gamble in a research note on Thursday, January 8th. Fifteen research analysts have rated the stock with a Buy rating and ten have issued a Hold rating to the company. Based on data from MarketBeat.com, Procter & Gamble has an average rating of “Moderate Buy” and a consensus target price of $168.36.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G announced a dividend increase that pushed shares higher after the news; investors often view dividend raises as a sign of cash-flow confidence. Procter & Gamble (NYSE:PG) Shares Up 1.4% Following Dividend Announcement
• Positive Sentiment: UBS reiterated a Buy rating on PG, which can lend support to the stock by reinforcing institutional conviction. UBS Sticks to Their Buy Rating for Procter & Gamble (PG)
• Positive Sentiment: Dividend-focused coverage included P&G in a roundup of high-yield and dividend-resilient names, reinforcing interest from income-oriented investors. Dividend roundup: Goldman Sachs, Procter & Gamble, Costco, Caterpillar, and more
• Neutral Sentiment: Zacks published an in-depth preview of Q2 metrics (beyond EPS/revenue), offering models and expectations investors should watch when the quarter posts—useful for positioning but not an immediate catalyst. Insights Into P&G (PG) Q2: Wall Street Projections for Key Metrics
• Neutral Sentiment: The options market shows unusual activity that some interpret as signaling bigger moves ahead; this is mixed info—could indicate hedging or directional bets. Is the Options Market Predicting a Spike in Procter & Gamble Stock?
• Neutral Sentiment: P&G is scheduled to report earnings soon (projected posting), keeping the stock sensitive to the quarter’s top-line and margin details. Procter & Gamble (PG) Projected to Post Earnings on Thursday
• Neutral Sentiment: A comparative profile vs. smaller peer Synergy CHC was published; not directly market-moving for PG but helpful context for sector/peer analysis. Head to Head Comparison: Procter & Gamble (NYSE:PG) vs. Synergy CHC (NASDAQ:SNYR)
• Neutral Sentiment: P&G appears on lists of dividend-paying Dow stocks (Dogs of the Dow coverage), which can attract income-focused flows over time but is not an immediate catalyst. The Dogs of the Dow: 10 Downtrodden Dividends Paying Out Up to 6.8%
• Neutral Sentiment: Media noted that CEO stock incentives could meaningfully increase his compensation—this aligns management with shareholders but may raise questions about dilution/compensation structure for some investors. Procter & Gamble CEO could see major wealth boost from stock incentives
• Negative Sentiment: Zacks’ earnings preview warned Q2 EPS may decline and suggested P&G may lack the mix for an earnings beat—this raises short-term downside risk if results disappoint. Earnings Preview: Procter & Gamble (PG) Q2 Earnings Expected to Decline
• Negative Sentiment: Large put buying was reported (76,923 puts), a roughly 190% jump vs. typical volume—this is a bearish options signal that could amplify volatility or signal hedging against a near-term drop. Is the Options Market Predicting a Spike in Procter & Gamble Stock?
• Negative Sentiment: A report noted an insider (Rep. Gilbert Ray Cisneros, Jr.) sold shares; insider selling can be perceived negatively even if non-material. Procter & Gamble (NYSE:PG) Stock Unloaded Rep. Gilbert Ray Cisneros, Jr.

Procter & Gamble Stock Performance

PG opened at $144.55 on Monday. The company has a current ratio of 0.71, a quick ratio of 0.51 and a debt-to-equity ratio of 0.46. Procter & Gamble Company has a 12-month low of $137.62 and a 12-month high of $179.99. The firm has a 50 day moving average of $144.72 and a two-hundred day moving average of $150.91. The firm has a market capitalization of $337.77 billion, a PE ratio of 21.10, a P/E/G ratio of 4.88 and a beta of 0.39.

Procter & Gamble (NYSE:PG) last released its quarterly earnings data on Friday, October 24th. The company reported $1.99 earnings per share for the quarter, topping analysts’ consensus estimates of $1.90 by $0.09. Procter & Gamble had a net margin of 19.74% and a return on equity of 32.63%. The firm had revenue of $22.39 billion for the quarter, compared to analyst estimates of $22.23 billion. During the same quarter in the prior year, the business earned $1.93 earnings per share. The business’s quarterly revenue was up 3.0% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.100 EPS. On average, analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be issued a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a yield of 2.9%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is 61.75%.

Insider Transactions at Procter & Gamble

In other Procter & Gamble news, CAO Matthew W. Janzaruk sold 725 shares of the company’s stock in a transaction that occurred on Thursday, October 30th. The stock was sold at an average price of $149.57, for a total value of $108,438.25. Following the sale, the chief accounting officer owned 979 shares in the company, valued at approximately $146,429.03. This represents a 42.55% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this link. Insiders own 0.20% of the company’s stock.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.