Wayfair (NYSE:W) Given New $100.00 Price Target at Wells Fargo & Company

Wayfair (NYSE:W) had its price objective trimmed by Wells Fargo & Company from $125.00 to $100.00 in a research report released on Friday,Benzinga reports. The firm currently has an overweight rating on the stock.

W has been the subject of a number of other reports. Wall Street Zen cut shares of Wayfair from a “buy” rating to a “hold” rating in a research report on Saturday, February 21st. Royal Bank Of Canada cut their target price on shares of Wayfair from $92.00 to $76.00 and set a “sector perform” rating on the stock in a research report on Thursday. Mizuho lowered their price target on shares of Wayfair from $130.00 to $110.00 and set an “outperform” rating for the company in a report on Tuesday, February 24th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Wayfair in a research note on Monday, April 20th. Finally, Wedbush cut their price objective on Wayfair from $100.00 to $85.00 and set a “neutral” rating on the stock in a report on Friday, February 20th. One analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, ten have assigned a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, Wayfair presently has a consensus rating of “Moderate Buy” and a consensus price target of $97.30.

Wayfair Trading Up 2.7%

Wayfair stock traded up $1.74 during midday trading on Friday, reaching $65.67. The company’s stock had a trading volume of 5,767,950 shares, compared to its average volume of 3,688,899. The stock has a market cap of $8.59 billion, a PE ratio of -27.03, a price-to-earnings-growth ratio of 5.36 and a beta of 3.02. Wayfair has a 52 week low of $29.68 and a 52 week high of $119.98. The business has a 50-day moving average price of $75.42 and a 200-day moving average price of $91.43.

Wayfair (NYSE:W) last posted its earnings results on Thursday, April 30th. The company reported $0.26 EPS for the quarter, hitting analysts’ consensus estimates of $0.26. Wayfair had a negative net margin of 2.41% and a negative return on equity of 2.21%. The firm had revenue of $2.93 billion during the quarter, compared to analysts’ expectations of $2.89 billion. During the same quarter in the prior year, the business earned $0.10 earnings per share. The business’s revenue for the quarter was up 7.4% compared to the same quarter last year. As a group, research analysts predict that Wayfair will post 0.4 EPS for the current fiscal year.

Insider Buying and Selling

In other Wayfair news, insider Jon Blotner sold 4,790 shares of the business’s stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $72.19, for a total transaction of $345,790.10. Following the sale, the insider directly owned 111,158 shares of the company’s stock, valued at $8,024,496.02. The trade was a 4.13% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Niraj Shah sold 6,137 shares of the company’s stock in a transaction that occurred on Friday, April 24th. The shares were sold at an average price of $78.62, for a total transaction of $482,490.94. Following the completion of the transaction, the chief executive officer owned 429,137 shares of the company’s stock, valued at approximately $33,738,750.94. This trade represents a 1.41% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 703,785 shares of company stock worth $54,004,173 in the last ninety days. Company insiders own 18.44% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of W. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its position in shares of Wayfair by 29.0% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 67,023 shares of the company’s stock valued at $2,147,000 after buying an additional 15,084 shares during the last quarter. Prudential Financial Inc. lifted its stake in shares of Wayfair by 30.4% in the second quarter. Prudential Financial Inc. now owns 7,328 shares of the company’s stock worth $375,000 after acquiring an additional 1,710 shares during the period. Northwestern Mutual Wealth Management Co. lifted its stake in shares of Wayfair by 12.3% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 2,462 shares of the company’s stock worth $126,000 after acquiring an additional 270 shares during the period. M&T Bank Corp bought a new stake in Wayfair in the second quarter valued at approximately $262,000. Finally, EverSource Wealth Advisors LLC increased its position in Wayfair by 393.4% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 819 shares of the company’s stock valued at $42,000 after purchasing an additional 653 shares during the period. 89.67% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Q1 results showed revenue growth, active‑customer gains and margin progress — Wayfair reported net revenue up ~7.4% to $2.9B, a return to active customer growth and commentary about strong share capture, which underpins the bullish view on recovery and profitability. Press Release
• Positive Sentiment: Perigold (Wayfair’s luxury site) announced a high‑profile design partnership with NBC’s George to the Rescue and designer Corey Damen Jenkins — a brand/PR win that supports Perigold’s positioning and premium merchandising. Perigold Partnership
• Positive Sentiment: Company highlighted productive marketing moves — use of AI and influencer programs helped Wayfair outperform the weak furniture category in Q1 and contributed to faster adjusted‑EBITDA growth, a key positive for margin recovery expectations. PYMNTS Article
• Neutral Sentiment: Bares Capital trimmed its position in Wayfair — a modest portfolio adjustment from a long‑term holder; not necessarily a directional signal but worth watching for follow‑on moves. Bares Capital
• Neutral Sentiment: Ongoing consumer promotions and editorial placements (sales, product features) keep demand and traffic visible, supporting short‑term conversion but less predictive of sustainable earnings upside. Examples include features on Yahoo/People. Market Coverage
• Negative Sentiment: Multiple analysts cut price targets this morning (Guggenheim and Wells Fargo to $100; Needham to $83; Jefferies to $70). Although several kept buy/overweight ratings, the lower targets signal tepid near‑term upside expectations and likely contribute to selling pressure. Analyst Notes TickerReport
• Negative Sentiment: Market commentary flagged a “narrow” revenue beat but missed profitability expectations and described the furniture market as “choppy,” which has driven post‑earnings volatility and short‑term negative price action. Seeking Alpha
• Negative Sentiment: Insider selling: a company director sold roughly $8.7M of stock, which can increase investor caution even if it’s routine diversification. Insider Sale

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.