Volcon (NASDAQ:VLCN) versus Harley-Davidson (NYSE:HOG) Head-To-Head Survey

Harley-Davidson (NYSE:HOG) and Volcon (NASDAQ:VLCN) are both auto/tires/trucks companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, analyst recommendations and risk.

Earnings & Valuation

This table compares Harley-Davidson and Volcon”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harley-Davidson	$5.19 billion	0.55	$455.36 million	$2.68	8.80
Volcon	$3.74 million	0.85	-$45.51 million	N/A	N/A

Harley-Davidson has higher revenue and earnings than Volcon.

Risk & Volatility

Harley-Davidson has a beta of 1.32, indicating that its stock price is 32% more volatile than the S&P 500. Comparatively, Volcon has a beta of -1.1, indicating that its stock price is 210% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Harley-Davidson and Volcon, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harley-Davidson	0	5	1	1	2.43
Volcon	0	0	0	1	4.00

Harley-Davidson presently has a consensus target price of $30.00, indicating a potential upside of 27.24%. Given Harley-Davidson’s higher possible upside, equities research analysts plainly believe Harley-Davidson is more favorable than Volcon.

Profitability

This table compares Harley-Davidson and Volcon’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harley-Davidson	7.82%	10.72%	2.83%
Volcon	-586.33%	-294.90%	-163.13%

Institutional and Insider Ownership

85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by company insiders. Comparatively, 0.1% of Volcon shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Harley-Davidson beats Volcon on 10 of the 12 factors compared between the two stocks.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

About Volcon

Volcon, Inc. develops, manufactures, and sells electric off road powersport vehicles in the United States. It provides electric two and four-wheel motorcycles, and utility terrain vehicles through its dealers. The company also offers a line of upgrades and accessories. Its products are designed for family off-road adventures, and work on the farm and fun transport around private land applications. The company was formerly known as Frog ePowersports, Inc. and changed its name to Volcon, Inc. in October 2020. Volcon, Inc. was incorporated in 2020 and is based in Round Rock, Texas.