Viant Technology (NASDAQ:DSP) CFO Larry Madden Sells 17,042 Shares of Stock

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 17,042 shares of the company’s stock in a transaction that occurred on Wednesday, September 16th. The shares were sold at an average price of $12.52, for a total transaction of $213,365.84. Following the transaction, the chief financial officer owned 357,313 shares in the company, valued at $4,473,558.76. The trade was a 4.55% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Friday, September 18th, Larry Madden sold 14,602 shares of Viant Technology stock. The stock was sold at an average price of $12.10, for a total transaction of $176,684.20.
• On Tuesday, August 11th, Larry Madden sold 27,451 shares of Viant Technology stock. The stock was sold at an average price of $13.06, for a total transaction of $358,510.06.
• On Thursday, July 23rd, Larry Madden sold 2,814 shares of Viant Technology stock. The shares were sold at an average price of $10.69, for a total transaction of $30,081.66.
• On Wednesday, July 8th, Larry Madden sold 11,273 shares of Viant Technology stock. The shares were sold at an average price of $12.69, for a total value of $143,054.37.
• On Tuesday, July 7th, Larry Madden sold 9,149 shares of Viant Technology stock. The stock was sold at an average price of $12.86, for a total value of $117,656.14.
• On Monday, July 6th, Larry Madden sold 10,097 shares of Viant Technology stock. The stock was sold at an average price of $12.78, for a total value of $129,039.66.

Viant Technology Price Performance

Viant Technology stock traded up $1.86 during trading hours on Friday, hitting $11.88. 2,594,112 shares of the stock traded hands, compared to its average volume of 290,629. The firm’s 50 day moving average price is $12.44 and its 200-day moving average price is $11.73. The stock has a market capitalization of $789.66 million, a price-to-earnings ratio of 38.32 and a beta of 1.13. Viant Technology Inc. has a 1 year low of $8.11 and a 1 year high of $14.80.

Analyst Ratings Changes

A number of equities research analysts recently commented on the company. DA Davidson upped their target price on Viant Technology from $16.50 to $17.50 and gave the company a “buy” rating in a research report on Tuesday, August 11th. Weiss Ratings raised shares of Viant Technology from a “hold (c-)” rating to a “hold (c)” rating in a research report on Friday, August 21st. Rosenblatt Securities lifted their price objective on shares of Viant Technology from $20.00 to $24.00 and gave the company a “buy” rating in a research note on Tuesday, August 11th. UBS Group upped their price objective on shares of Viant Technology from $17.00 to $19.00 and gave the company a “buy” rating in a report on Tuesday, August 11th. Finally, Citizens Jmp increased their price objective on shares of Viant Technology from $16.00 to $17.00 and gave the stock a “market outperform” rating in a research note on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, six have assigned a Buy rating and one has assigned a Hold rating to the company. Based on data from MarketBeat.com, Viant Technology has an average rating of “Buy” and a consensus target price of $18.33.

Institutional Trading of Viant Technology

Hedge funds have recently modified their holdings of the stock. Punch & Associates Investment Management Inc. raised its position in Viant Technology by 16.4% during the first quarter. Punch & Associates Investment Management Inc. now owns 1,347,163 shares of the company’s stock valued at $15,088,000 after acquiring an additional 190,248 shares in the last quarter. Royce & Associates LP boosted its position in Viant Technology by 72.3% in the 4th quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock worth $10,981,000 after purchasing an additional 382,664 shares in the last quarter. Globeflex Capital L P purchased a new stake in Viant Technology in the 2nd quarter worth approximately $1,316,000. Norwood Investment Partners LP acquired a new stake in shares of Viant Technology during the 4th quarter worth approximately $1,186,000. Finally, Nano Cap New Millennium Growth Fund L P acquired a new stake in shares of Viant Technology during the 4th quarter worth approximately $873,000. Hedge funds and other institutional investors own 11.38% of the company’s stock.

About Viant Technology

Viant Technology Inc is an advertising technology company that provides a demand-side platform (DSP) for planning, buying and measuring digital advertising campaigns. Its platform enables advertisers and agencies to purchase programmatic advertising across channels, including connected television, mobile, desktop, audio and other digital media.

The company’s platform, Adelphic, is designed to support omnichannel campaign management, audience targeting, media planning, identity resolution and performance measurement.