Vera Bradley, Inc. (NASDAQ:VRA) saw strong trading volume on Friday . 1,144,165 shares changed hands during trading, an increase of 225% from the previous session’s volume of 352,097 shares.The stock last traded at $8.29 and had previously closed at $7.57.

A number of research firms have recently issued reports on VRA. Zacks Investment Research raised shares of Vera Bradley from a “sell” rating to a “hold” rating in a research report on Wednesday, August 2nd. FBR & Co set a $12.00 price target on shares of Vera Bradley and gave the stock a “buy” rating in a research report on Monday, August 28th. KeyCorp reissued a “hold” rating on shares of Vera Bradley in a research report on Friday, August 25th. BidaskClub lowered shares of Vera Bradley from a “hold” rating to a “sell” rating in a research report on Wednesday, August 23rd. Finally, Jefferies Group LLC reissued a “hold” rating and issued a $11.00 price target on shares of Vera Bradley in a research report on Thursday, October 12th. One research analyst has rated the stock with a sell rating, four have given a hold rating and four have given a buy rating to the company. Vera Bradley currently has an average rating of “Hold” and a consensus target price of $10.33.

The firm has a market capitalization of $299.72, a price-to-earnings ratio of 15.94, a P/E/G ratio of 1.77 and a beta of 1.01.

Vera Bradley (NASDAQ:VRA) last released its quarterly earnings data on Wednesday, August 30th. The textile maker reported $0.13 EPS for the quarter, topping analysts’ consensus estimates of $0.10 by $0.03. Vera Bradley had a return on equity of 6.64% and a net margin of 2.21%. The firm had revenue of $112.42 million for the quarter, compared to the consensus estimate of $111.72 million. During the same quarter in the prior year, the company posted $0.17 earnings per share. The firm’s revenue was down 5.7% on a year-over-year basis. equities research analysts predict that Vera Bradley, Inc. will post 0.47 earnings per share for the current year.

In other Vera Bradley news, EVP Kimberly F. Colby sold 170,000 shares of the stock in a transaction that occurred on Thursday, September 28th. The stock was sold at an average price of $8.47, for a total transaction of $1,439,900.00. Following the transaction, the executive vice president now owns 21,655 shares in the company, valued at $183,417.85. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, major shareholder Michael C. Ray sold 237,500 shares of the stock in a transaction that occurred on Tuesday, September 5th. The shares were sold at an average price of $8.23, for a total value of $1,954,625.00. Following the transaction, the insider now owns 120,712 shares in the company, valued at approximately $993,459.76. The disclosure for this sale can be found here. Corporate insiders own 39.60% of the company’s stock.

Institutional investors have recently made changes to their positions in the company. Teton Advisors Inc. bought a new position in Vera Bradley in the second quarter worth $102,000. LMR Partners LLP bought a new position in Vera Bradley in the second quarter worth $115,000. Wells Fargo & Company MN lifted its position in Vera Bradley by 3.4% in the first quarter. Wells Fargo & Company MN now owns 13,408 shares of the textile maker’s stock worth $125,000 after purchasing an additional 444 shares during the period. Voya Investment Management LLC lifted its position in Vera Bradley by 29.4% in the second quarter. Voya Investment Management LLC now owns 13,261 shares of the textile maker’s stock worth $130,000 after purchasing an additional 3,014 shares during the period. Finally, Texas Permanent School Fund lifted its position in Vera Bradley by 1.2% in the second quarter. Texas Permanent School Fund now owns 13,789 shares of the textile maker’s stock worth $135,000 after purchasing an additional 157 shares during the period. Institutional investors and hedge funds own 59.26% of the company’s stock.

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About Vera Bradley

Vera Bradley, Inc (Vera Bradley) is a designer of women’s handbags, accessories, luggage and travel items, eyewear, and stationery and gifts. The Company’s segments include Direct and Indirect. The Company offers various products, including bags, travel, home and accessories. Its accessories include fashion accessories, such as wallets, eyeglass cases, jewelry, and scarves and various technology accessories.

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