Vectors Research Management LLC Raises Position in The Kroger Co. $KR

Vectors Research Management LLC increased its stake in The Kroger Co. (NYSE:KR) by 65.2% in the third quarter, Holdings Channel.com reports. The institutional investor owned 39,668 shares of the company’s stock after purchasing an additional 15,655 shares during the quarter. Vectors Research Management LLC’s holdings in Kroger were worth $2,674,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also recently bought and sold shares of the stock. SOA Wealth Advisors LLC. grew its position in Kroger by 6,840.0% in the second quarter. SOA Wealth Advisors LLC. now owns 347 shares of the company’s stock valued at $25,000 after acquiring an additional 342 shares in the last quarter. Atlantic Union Bankshares Corp purchased a new position in shares of Kroger in the second quarter valued at $28,000. Rossby Financial LCC acquired a new stake in Kroger during the 2nd quarter valued at $29,000. Whipplewood Advisors LLC increased its stake in Kroger by 10,425.0% during the 2nd quarter. Whipplewood Advisors LLC now owns 421 shares of the company’s stock worth $30,000 after buying an additional 417 shares during the period. Finally, Vermillion & White Wealth Management Group LLC lifted its holdings in Kroger by 87.8% in the 2nd quarter. Vermillion & White Wealth Management Group LLC now owns 445 shares of the company’s stock worth $32,000 after buying an additional 208 shares in the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Kroger Price Performance

Shares of KR opened at $63.18 on Friday. The Kroger Co. has a 52 week low of $58.12 and a 52 week high of $74.90. The company has a current ratio of 0.88, a quick ratio of 0.45 and a debt-to-equity ratio of 2.28. The firm has a market cap of $39.98 billion, a price-to-earnings ratio of 58.50, a PEG ratio of 1.75 and a beta of 0.61. The stock has a 50 day moving average of $63.72 and a 200-day moving average of $66.99.

Kroger (NYSE:KR) last posted its quarterly earnings results on Thursday, December 4th. The company reported $1.05 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.03 by $0.02. The business had revenue of $33.86 billion for the quarter, compared to analyst estimates of $34.27 billion. Kroger had a return on equity of 38.06% and a net margin of 0.54%.The business’s revenue was up .7% compared to the same quarter last year. During the same period in the prior year, the company posted $0.98 EPS. Kroger has set its FY 2025 guidance at 4.750-4.800 EPS. As a group, analysts forecast that The Kroger Co. will post 4.44 EPS for the current year.

Key Headlines Impacting Kroger

Here are the key news stories impacting Kroger this week:

• Positive Sentiment: Kroger launched same‑day delivery on Uber Eats, Uber and Postmates across nearly 2,700 Kroger‑family stores, expanding its omnichannel reach and lowering friction for online sales. This should help digital sales growth and margins over time by leveraging Uber’s logistics network. Kroger Launches Fast, Convenient Delivery on Uber Apps Nationwide
• Positive Sentiment: Market coverage and commentary position Kroger as well placed to navigate industry pressure (scale, omnichannel, diversified revenues). Positive analyst/industry tone supports multiple catalysts for valuation re‑rating. 2 Supermarket Stocks Positioned to Navigate Industry Challenges
• Positive Sentiment: Brokerage consensus remains constructive (average rating “Moderate Buy”), which can support investor demand and limit downside. The Kroger Co. (NYSE:KR) Receives Average Recommendation of “Moderate Buy” from Brokerages
• Neutral Sentiment: Industry coverage and news pieces note Kroger’s broader response to food price pressure and product trend initiatives — helpful for long‑term positioning but unlikely to move near‑term earnings materially. Kroger, McDonald’s answer soaring restaurant, grocery prices
• Neutral Sentiment: Kroger Health hit a milestone in its prescription drug safety program (250,000+ students reached). Positive for brand and healthcare strategy, but limited direct near‑term EPS impact. Kroger Health Reaches New Milestone in Prescription Drug Safety Program
• Neutral Sentiment: Kroger is promoting 2026 food trends and opening new local stores (e.g., Fenton), signaling continued investment in product mix and footprint optimization. These are incremental positives but not game‑changing alone. Kroger reveals 2026 food trend predictions Kroger preparing to open new store in Fenton next week
• Negative Sentiment: Local store closures in McKinney and the sale of at least one former Kroger site to Goodwill indicate continued portfolio rationalization; while expected in a large footprint, closures can pressure local volumes and reflect tough trade dynamics in some markets. Central McKinney Kroger store slated for closure, officials confirm Goodwill buys former Kroger building on Colerain Avenue

Wall Street Analyst Weigh In

Several brokerages have recently weighed in on KR. Weiss Ratings restated a “hold (c)” rating on shares of Kroger in a research note on Monday, December 29th. Telsey Advisory Group restated an “outperform” rating and set a $80.00 price objective (down previously from $82.00) on shares of Kroger in a research note on Monday, December 1st. Morgan Stanley set a $67.00 price objective on Kroger and gave the stock an “equal weight” rating in a report on Thursday. JPMorgan Chase & Co. reduced their target price on Kroger from $73.00 to $71.00 and set a “neutral” rating for the company in a research note on Friday, December 5th. Finally, Evercore ISI set a $77.00 price target on shares of Kroger and gave the stock an “outperform” rating in a research note on Friday, December 5th. Nine equities research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $73.88.

Kroger Profile

The Kroger Co (NYSE: KR) is one of the largest supermarket operators in the United States, offering a wide range of retail grocery and related services. Founded in Cincinnati in 1883 by Bernard Kroger, the company operates a portfolio of supermarket and multi-department store banners and provides customers with fresh foods, packaged groceries, deli and bakery items, meat and seafood, produce, and prepared foods. Kroger’s stores commonly include pharmacy services and fuel centers, positioning the company as a broad-based neighborhood retail destination for everyday needs.

In addition to traditional in-store retailing, Kroger manufactures and distributes a variety of private-label brands and operates its own food production and supply-chain facilities.