US Bancorp DE trimmed its stake in shares of Adobe Inc. (NASDAQ:ADBE – Free Report) by 33.4% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 226,647 shares of the software company’s stock after selling 113,803 shares during the quarter. US Bancorp DE’s holdings in Adobe were worth $79,950,000 at the end of the most recent reporting period.
Other institutional investors and hedge funds have also added to or reduced their stakes in the company. LSV Asset Management increased its holdings in shares of Adobe by 350.0% during the second quarter. LSV Asset Management now owns 72 shares of the software company’s stock worth $28,000 after buying an additional 56 shares in the last quarter. Horizon Financial Services LLC boosted its holdings in shares of Adobe by 4,000.0% during the 2nd quarter. Horizon Financial Services LLC now owns 82 shares of the software company’s stock valued at $32,000 after acquiring an additional 80 shares in the last quarter. Total Investment Management Inc. bought a new stake in Adobe during the 2nd quarter worth $35,000. Howard Hughes Medical Institute bought a new stake in Adobe during the 2nd quarter worth $36,000. Finally, Heartwood Wealth Advisors LLC bought a new position in Adobe in the third quarter valued at about $35,000. Institutional investors own 81.79% of the company’s stock.
Adobe Price Performance
ADBE stock opened at $259.04 on Friday. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.53. The firm has a market cap of $106.34 billion, a price-to-earnings ratio of 15.50, a PEG ratio of 1.01 and a beta of 1.51. The company’s fifty day simple moving average is $301.51 and its 200 day simple moving average is $329.43. Adobe Inc. has a 12-month low of $244.28 and a 12-month high of $453.26.
Analyst Upgrades and Downgrades
ADBE has been the topic of several research reports. Royal Bank Of Canada restated an “outperform” rating and set a $430.00 price target on shares of Adobe in a report on Thursday, December 11th. Barclays reissued an “overweight” rating and set a $415.00 target price on shares of Adobe in a report on Friday, December 5th. Wall Street Zen downgraded shares of Adobe from a “buy” rating to a “hold” rating in a research note on Saturday, January 17th. UBS Group reduced their price objective on shares of Adobe from $375.00 to $340.00 and set a “neutral” rating on the stock in a research note on Monday, January 26th. Finally, Oppenheimer downgraded Adobe from an “outperform” rating to a “market perform” rating in a report on Tuesday, January 13th. One investment analyst has rated the stock with a Strong Buy rating, ten have issued a Buy rating, twelve have given a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat.com, Adobe presently has an average rating of “Hold” and a consensus price target of $392.76.
Check Out Our Latest Research Report on Adobe
Key Adobe News
Here are the key news stories impacting Adobe this week:
- Positive Sentiment: Adobe launched Firefly QuickCut, an AI tool that auto-edits video clips into a first cut — a clear product innovation that supports Firefly adoption and upsell opportunities across Creative Cloud and Enterprise customers. Faster product rollouts help defend monetization and long-term revenue potential. Adobe’s New Firefly QuickCut Gives Video Editors a Starting Point
- Positive Sentiment: Investment-angles highlight valuation upside: analysts and commentators note ADBE trading near ~15x earnings and being flagged as a potential recovery/deep-value opportunity if AI integrations and partner strategies translate to renewed growth. This frames ADBE as a longer-term buy-the-dip candidate for some investors. Adobe Stock Is Trading at 15x Earnings
- Neutral Sentiment: Options market activity has elevated premiums and attractive income trades (e.g., short iron condor strategies) due to recent volatility; this is more relevant to derivatives traders than long-term holders. 1 Picture-Perfect Short Iron Condor Trade Returning 35% on Adobe Stock Now
- Neutral Sentiment: Several valuation/analysis pieces discuss whether Adobe is a deep-value pick or a performance trap; analysts remain mixed but not uniformly bearish — useful context for investors sizing positions. Adobe: Deep Value Or Performance Trap In 2026?
- Negative Sentiment: Jefferies cut its price target sharply (to $290 from $400) and reiterated a Hold, citing ongoing negative sentiment toward application software — the downgrade prompted a noticeable share drop and is a near-term catalyst for selling pressure. Adobe Inc. (ADBE)’s Upside Potential at 71% Despite Recent Price Target Reductions
- Negative Sentiment: Competitive risk: Google’s Gemini image upgrade (Nano Banana 2) and broader AI improvements from Big Tech are cited as pressuring Adobe and Figma shares — heightening investor concerns that AI could erode software pricing or share. Google Gemini Image Upgrade Pressures Adobe, Figma Shares
- Negative Sentiment: Sector-wide selloff and “AI scare” trade: software names have endured heavy declines this month as investors favor AI infrastructure over application software, creating headwinds for Adobe until sentiment stabilizes. Coverage includes broader market commentary and JPMorgan observations on the sector. JPMorgan drops blunt take on software stocks AI threat
- Negative Sentiment: High-profile critiques (e.g., Jim Cramer) question Adobe’s competitive moat in the AI era, amplifying negative sentiment and potentially accelerating short-term selling from momentum-driven investors. Adobe (ADBE) Doesn’t Have The Moat That It Thinks, Says Jim Cramer
Insider Activity
In other news, CFO Daniel Durn sold 1,646 shares of the firm’s stock in a transaction that occurred on Tuesday, January 27th. The shares were sold at an average price of $294.85, for a total transaction of $485,323.10. Following the completion of the sale, the chief financial officer owned 41,995 shares of the company’s stock, valued at $12,382,225.75. This trade represents a 3.77% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Insiders own 0.16% of the company’s stock.
Adobe Profile
Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.
The company’s core offerings are organized around digital media and digital experience.
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