Rekor Systems (NASDAQ:REKR – Get Free Report) and Upland Software (NASDAQ:UPLD – Get Free Report) are both small-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, earnings, analyst recommendations and profitability.
Valuation & Earnings
This table compares Rekor Systems and Upland Software”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Rekor Systems | $48.45 million | 1.09 | -$31.46 million | ($0.16) | -2.39 |
| Upland Software | $216.88 million | 0.05 | -$38.90 million | ($14.43) | -0.26 |
Institutional and Insider Ownership
45.7% of Rekor Systems shares are held by institutional investors. Comparatively, 77.8% of Upland Software shares are held by institutional investors. 3.2% of Rekor Systems shares are held by insiders. Comparatively, 14.6% of Upland Software shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Volatility & Risk
Rekor Systems has a beta of 1.91, suggesting that its share price is 91% more volatile than the S&P 500. Comparatively, Upland Software has a beta of 1.43, suggesting that its share price is 43% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings for Rekor Systems and Upland Software, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Rekor Systems | 1 | 0 | 0 | 0 | 1.00 |
| Upland Software | 1 | 0 | 2 | 0 | 2.33 |
Upland Software has a consensus price target of $12.50, indicating a potential upside of 239.67%. Given Upland Software’s stronger consensus rating and higher probable upside, analysts plainly believe Upland Software is more favorable than Rekor Systems.
Profitability
This table compares Rekor Systems and Upland Software’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Rekor Systems | -43.84% | -59.05% | -27.37% |
| Upland Software | -18.50% | -46.06% | 6.92% |
Summary
Upland Software beats Rekor Systems on 10 of the 14 factors compared between the two stocks.
About Rekor Systems
Rekor Systems, Inc., a technology company, provides infrastructure solutions for transportation, public safety, and urban mobility markets in the United States and internationally. The company's platforms include Rekor One, an AI-powered roadway intelligence platform; Rekor Command, a comprehensive cross-agency platform that offers various applications for traffic management centers, freeway service patrol, first responders, and maintenance crews; Rekor Discover, a platform that ingests data from its hardware and automates comprehensive analytics and actionable insights about the movement of objects across the roadway; and Rekor Scout platform, which automates previously manual processes with collaborative solutions that keep all stakeholders apprised of developing situations and accelerate reaction times to incidents and offenders. It also offers Rekor AutoNotice, a cloud-based financial management application that delivers a turnkey information and citation management solution for cities, states, and municipalities for primary and secondary offenses; and Rekor CarCheck, which allows its AI based vehicle and license plate recognition technology to be accessed for a range of commercial applications. In addition, the company offers Rekor Edge Max System, a fixed traffic data collection system that captures and transforms roadway data into holistic traffic insights; Rekor Edge Pro, a vehicle recognition solution that is used on a standalone basis or integrated into a network; and Rekor Edge Flex, a portable data collection system. Further, it provides traffic services, including traditional traffic studies, which delivers data and insights for planning and management of roadway infrastructure and commercial initiatives; innovative AI-driven traffic studies for traffic management; and traffic engineering services. The company was incorporated in 2017 and is headquartered in Columbia, Maryland.
About Upland Software
Upland Software, Inc., together with its subsidiaries, provides cloud-based software applications under the Upland brand name in the United States, the United Kingdom, Canada, and internationally. It offers software applications that enable organizations to plan, manage and execute projects, and work in the areas of marketing, sales, contact center, knowledge management, project management, information technology, business operations, human resources, and legal. The company also provides professional services, such as implementation, data extraction, integration and configuration, and training services, as well as customer support services. It serves corporations, government agencies, and small and medium-sized businesses in the financial, consulting, technology, manufacturing, media, telecommunication, insurance, non-profit healthcare, life sciences, retail, and hospitality sectors. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was incorporated in 2010 and is headquartered in Austin, Texas.
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