Under Armour (NYSE: UA) is one of 26 public companies in the “Apparel & Accessories” industry, but how does it compare to its rivals? We will compare Under Armour to similar businesses based on the strength of its valuation, profitability, institutional ownership, dividends, earnings, analyst recommendations and risk.

Institutional and Insider Ownership

30.3% of Under Armour shares are held by institutional investors. Comparatively, 48.8% of shares of all “Apparel & Accessories” companies are held by institutional investors. 27.6% of shares of all “Apparel & Accessories” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Under Armour and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Under Armour $4.98 billion $526.36 million 31.42
Under Armour Competitors $2.68 billion $378.34 million -3.96

Under Armour has higher revenue and earnings than its rivals. Under Armour is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Volatility and Risk

Under Armour has a beta of 1.15, meaning that its share price is 15% more volatile than the S&P 500. Comparatively, Under Armour’s rivals have a beta of 0.73, meaning that their average share price is 27% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Under Armour and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour 8 8 4 0 1.80
Under Armour Competitors 302 1355 1927 76 2.49

Under Armour presently has a consensus target price of $18.13, indicating a potential upside of 20.19%. As a group, “Apparel & Accessories” companies have a potential upside of 3.40%. Given Under Armour’s higher possible upside, equities analysts plainly believe Under Armour is more favorable than its rivals.


This table compares Under Armour and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Under Armour 4.38% 11.06% 5.96%
Under Armour Competitors -1,512.54% -12.45% -8.39%


Under Armour beats its rivals on 8 of the 13 factors compared.

Under Armour Company Profile

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

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