Ulta Beauty (NASDAQ:ULTA) Director George Mrkonic, Jr. Sells 452 Shares of Stock

Ulta Beauty Inc. (NASDAQ:ULTA) Director George Mrkonic, Jr. sold 452 shares of Ulta Beauty stock in a transaction dated Tuesday, April 7th. The shares were sold at an average price of $539.29, for a total transaction of $243,759.08. Following the transaction, the director directly owned 2,383 shares of the company’s stock, valued at approximately $1,285,128.07. This trade represents a 15.94% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink.

Ulta Beauty Price Performance

Shares of NASDAQ ULTA opened at $532.23 on Wednesday. Ulta Beauty Inc. has a 1 year low of $323.36 and a 1 year high of $714.97. The stock has a market cap of $23.28 billion, a P/E ratio of 20.77, a price-to-earnings-growth ratio of 1.97 and a beta of 0.95. The firm has a 50-day moving average of $618.62 and a 200 day moving average of $588.26.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $7.93 by $0.08. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. The company had revenue of $3.90 billion during the quarter, compared to analysts’ expectations of $3.81 billion. During the same period last year, the company posted $8.46 EPS. Ulta Beauty’s revenue was up 11.8% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. Research analysts expect that Ulta Beauty Inc. will post 23.96 earnings per share for the current fiscal year.

More Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Management says GLP‑1 drugs are creating new, sustainable demand for hair‑loss and skin‑elasticity products — a potential revenue tailwind that could boost sales in core categories. Ulta Beauty CEO: GLP‑1 effects on hair, skin could boost demand for beauty products ‘Hair Loss With GLP‑1s Is Real,’ Ulta CEO Says
• Positive Sentiment: CEO Kecia Steelman is promoting a growth strategy (international expansion, store growth, AI and merchandising initiatives) that supports medium‑term revenue and margin upside. Media interviews reinforce confidence in execution. Ulta CEO talks the hottest beauty trends, store growth plans, and AI
• Neutral Sentiment: Analyst/opinion pieces highlight both strengths and cautions (reasons to like ULTA alongside risks); useful for investors but not an immediate catalyst. 2 Reasons to Like ULTA and 1 to Stay Skeptical
• Neutral Sentiment: Inclusion in broader coverage of cash‑generating stocks and retail leadership profiles increases visibility but is not a direct near‑term earnings driver. 3 Cash‑Producing Stocks on Our Watchlist Ulta and Tapestry CEOs on strategy, retail, and Gen Z shift
• Neutral Sentiment: Consumer event demand remains strong (Ulta Beauty World sold out locally), signaling brand engagement but not a direct financial disclosure. Didn’t get a ticket to Ulta Beauty World in FL? See other make‑up conventions
• Negative Sentiment: A company director, George R. Mrkonic Jr., sold 452 shares (≈$243,759 at ~ $539.29 avg), reducing his ownership by ~15.9% — an insider sale that can raise short‑term investor concern about timing or valuation. SEC filing: SEC Form 4: Director Sale

Analyst Ratings Changes

A number of brokerages recently issued reports on ULTA. Piper Sandler reissued an “overweight” rating and set a $725.00 price target (down from $775.00) on shares of Ulta Beauty in a research report on Friday, March 13th. William Blair reissued a “market perform” rating on shares of Ulta Beauty in a research report on Monday, March 9th. Canaccord Genuity Group lifted their price target on shares of Ulta Beauty from $674.00 to $799.00 and gave the company a “buy” rating in a research report on Tuesday, March 10th. TD Cowen lowered their price target on shares of Ulta Beauty from $775.00 to $750.00 and set a “buy” rating for the company in a research report on Friday, March 13th. Finally, Argus lifted their price target on shares of Ulta Beauty from $650.00 to $700.00 and gave the company a “buy” rating in a research report on Friday, January 2nd. One equities research analyst has rated the stock with a Strong Buy rating, fifteen have given a Buy rating, ten have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $671.27.

Institutional Inflows and Outflows

Several large investors have recently bought and sold shares of ULTA. Cary Street Partners Investment Advisory LLC raised its holdings in Ulta Beauty by 107.7% in the second quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer’s stock worth $25,000 after buying an additional 28 shares during the last quarter. Harbor Capital Advisors Inc. purchased a new position in Ulta Beauty in the third quarter worth about $25,000. Fideuram Asset Management Ireland dac purchased a new position in Ulta Beauty in the fourth quarter worth about $25,000. Strengthening Families & Communities LLC raised its holdings in Ulta Beauty by 4,200.0% in the fourth quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer’s stock worth $26,000 after buying an additional 42 shares during the last quarter. Finally, Nalls Sherbakoff Group LLC purchased a new position in Ulta Beauty in the fourth quarter worth about $30,000. 90.39% of the stock is owned by hedge funds and other institutional investors.

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.