U-SWIRL (OTCMKTS:SWRL) and BJ’s Restaurants (NASDAQ:BJRI) are both consumer cyclical companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, institutional ownership and valuation.

Valuation and Earnings

This table compares U-SWIRL and BJ’s Restaurants’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
BJ’s Restaurants $1.12 billion 0.88 $50.81 million $2.35 19.90

BJ’s Restaurants has higher revenue and earnings than U-SWIRL.

Analyst Recommendations

This is a summary of recent ratings and price targets for U-SWIRL and BJ’s Restaurants, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
U-SWIRL 0 0 0 0 N/A
BJ’s Restaurants 2 3 6 0 2.36

BJ’s Restaurants has a consensus target price of $65.20, suggesting a potential upside of 39.44%. Given BJ’s Restaurants’ higher probable upside, analysts plainly believe BJ’s Restaurants is more favorable than U-SWIRL.


BJ’s Restaurants pays an annual dividend of $0.48 per share and has a dividend yield of 1.0%. U-SWIRL does not pay a dividend. BJ’s Restaurants pays out 20.4% of its earnings in the form of a dividend.


This table compares U-SWIRL and BJ’s Restaurants’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BJ’s Restaurants 4.55% 16.97% 7.37%


BJ’s Restaurants beats U-SWIRL on 7 of the 8 factors compared between the two stocks.

U-SWIRL Company Profile

U-Swirl, Inc., together with its subsidiaries, operates and franchises self-serve frozen yogurt cafés. It operates and franchises frozen yogurt cafés under the U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let's Yo!, and Josie's Frozen Yogurt brand names. The company's cafés offer frozen yogurt in non-fat and low-fat flavors and with approximately 70 toppings. As of April 30, 2015, the company and its franchisees operated 259 self-serve frozen yogurt cafés in 37 states in the United States; and 4 foreign countries. U-Swirl, Inc. was incorporated in 2005 and is headquartered in Durango, Colorado.

BJ’s Restaurants Company Profile

BJ's Restaurants, Inc. owns and operates casual dining restaurants in the United States. Its restaurants offer pizzas, craft and other beers, appetizers, entrées, pastas, sandwiches, specialty salads, and desserts. As of November 20, 2018, the company owned and operated 202 casual dining restaurants located in the 27 states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Rhode Island, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, and Washington. The company operates its restaurants under the BJ's Restaurant & Brewhouse, BJ's Restaurant & Brewery, BJ's Pizza & Grill, and BJ's Grill brand names. BJ's Restaurants, Inc. was founded in 1978 and is based in Huntington Beach, California.

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