TripAdvisor (NASDAQ:TRIP) Trading Down 7.3% – Time to Sell?

TripAdvisor, Inc. (NASDAQ:TRIP)’s stock price fell 7.3% during mid-day trading on Wednesday . The stock traded as low as $13.86 and last traded at $13.7540. 911,269 shares changed hands during mid-day trading, a decline of 52% from the average session volume of 1,914,084 shares. The stock had previously closed at $14.84.

TripAdvisor News Summary

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Tripadvisor’s Travelers’ Choice and Top Destinations features (multiple outlets) boost brand visibility and could drive site traffic and bookings this season. TripAdvisor’s Travelers’ Choice Picks Will Have You Updating Your 2026 Bucket List
• Positive Sentiment: Tripadvisor’s Top Destinations for 2026 (and multiple city lists — Boston, Nevada, two Illinois cities, an Arizona city) create free publicity and timely travel inspiration that typically lifts engagement and ad/affiliate revenue. Tripadvisor’s Top Destinations for 2026
• Positive Sentiment: Forbes coverage of Tripadvisor’s honeymoon destination report extends reach into higher‑spend travel segments, which supports Viator/experiences monetization. The Best Honeymoon Destinations—According To A 2026 Tripadvisor Report
• Positive Sentiment: Multiple local stories (MSN/Yahoo) highlighting specific cities on Tripadvisor lists should help seasonal search traffic and engagement metrics. Two Illinois cities make Tripadvisor’s Best of the Best list. See rankings
• Positive Sentiment: Additional city features (Arizona beat San Diego, Boston inclusion, Nevada city pick) reinforce Tripadvisor’s role as a travel discovery engine. Travelers named this Arizona city a better destination than San Diego
• Positive Sentiment: Analysis from Seeking Alpha outlines a strategic pivot—tighter Tripadvisor/Viator integration, $85M restructuring savings and Starboard Value involvement—that could materially improve margins and valuation if executed. Tripadvisor: Strategic Pivot Underway, Compelling Upside Ahead
• Negative Sentiment: An analyst survey reported by AmericanBankingNews shows an average rating of “Reduce,” which increases selling pressure and may depress near‑term stock performance. TripAdvisor, Inc. (NASDAQ:TRIP) Receives Average Rating of “Reduce” from Analysts
• Negative Sentiment: Another AmericanBankingNews piece contains a critical analysis of Prosus and TripAdvisor, which can add to negative sentiment among retail and institutional holders. Prosus (OTCMKTS:PROSY) and TripAdvisor (NASDAQ:TRIP) Critical Analysis

Wall Street Analysts Forecast Growth

A number of research analysts have issued reports on the stock. Weiss Ratings restated a “sell (d+)” rating on shares of TripAdvisor in a report on Monday, December 29th. Cantor Fitzgerald cut their price objective on shares of TripAdvisor from $15.00 to $14.00 and set an “underweight” rating for the company in a research report on Thursday, January 8th. Wall Street Zen downgraded shares of TripAdvisor from a “strong-buy” rating to a “buy” rating in a research note on Saturday, November 1st. Mizuho set a $17.00 target price on shares of TripAdvisor and gave the stock a “neutral” rating in a research note on Friday, November 14th. Finally, Sanford C. Bernstein reiterated an “outperform” rating and issued a $20.00 price target on shares of TripAdvisor in a report on Friday, November 7th. One equities research analyst has rated the stock with a Strong Buy rating, one has given a Buy rating, six have issued a Hold rating and five have issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Reduce” and a consensus price target of $16.34.

TripAdvisor Trading Down 5.1%

The company has a quick ratio of 1.33, a current ratio of 1.33 and a debt-to-equity ratio of 1.21. The business’s fifty day moving average is $14.73 and its 200-day moving average is $16.17. The stock has a market capitalization of $1.55 billion, a PE ratio of 17.06, a P/E/G ratio of 1.38 and a beta of 0.99.

TripAdvisor (NASDAQ:TRIP) last announced its quarterly earnings results on Thursday, November 6th. The travel company reported $0.65 earnings per share for the quarter, beating analysts’ consensus estimates of $0.58 by $0.07. TripAdvisor had a net margin of 4.23% and a return on equity of 14.77%. The company had revenue of $553.00 million for the quarter, compared to analyst estimates of $562.92 million. During the same quarter last year, the business earned $0.50 EPS. TripAdvisor’s revenue for the quarter was up 3.9% on a year-over-year basis. As a group, analysts anticipate that TripAdvisor, Inc. will post 0.46 EPS for the current fiscal year.

Institutional Investors Weigh In On TripAdvisor

Several institutional investors and hedge funds have recently added to or reduced their stakes in the company. Ameriprise Financial Inc. lifted its stake in shares of TripAdvisor by 24.2% in the 3rd quarter. Ameriprise Financial Inc. now owns 7,416,019 shares of the travel company’s stock valued at $120,585,000 after purchasing an additional 1,445,607 shares in the last quarter. Certares Management LLC raised its holdings in TripAdvisor by 177.3% in the second quarter. Certares Management LLC now owns 4,751,818 shares of the travel company’s stock valued at $62,011,000 after buying an additional 3,037,959 shares during the period. Geode Capital Management LLC raised its holdings in TripAdvisor by 48.9% in the second quarter. Geode Capital Management LLC now owns 2,837,654 shares of the travel company’s stock valued at $37,036,000 after buying an additional 931,283 shares during the period. Arrowstreet Capital Limited Partnership lifted its position in TripAdvisor by 53.2% during the second quarter. Arrowstreet Capital Limited Partnership now owns 2,629,098 shares of the travel company’s stock valued at $34,310,000 after buying an additional 912,999 shares in the last quarter. Finally, Holocene Advisors LP grew its stake in TripAdvisor by 78.5% during the third quarter. Holocene Advisors LP now owns 2,210,903 shares of the travel company’s stock worth $35,949,000 after buying an additional 972,369 shares during the period. 98.99% of the stock is currently owned by institutional investors and hedge funds.

About TripAdvisor

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.