Investors sold shares of The Priceline Group Inc. (NASDAQ:PCLN) on strength during trading on Friday. $132.95 million flowed into the stock on the tick-up and $162.50 million flowed out of the stock on the tick-down, for a money net flow of $29.55 million out of the stock. Of all companies tracked, The Priceline Group had the 21st highest net out-flow for the day. The Priceline Group traded up $14.25 for the day and closed at $1,942.11

PCLN has been the topic of several research analyst reports. Morgan Stanley raised their target price on shares of The Priceline Group from $1,950.00 to $2,100.00 and gave the company an “overweight” rating in a research note on Tuesday, July 18th. Jefferies Group LLC reissued a “buy” rating and set a $2,300.00 target price (up previously from $2,250.00) on shares of The Priceline Group in a research note on Thursday, August 10th. UBS AG reissued a “buy” rating and set a $2,100.00 target price on shares of The Priceline Group in a research note on Thursday, August 10th. MKM Partners reissued a “buy” rating and set a $2,225.00 target price (up previously from $2,050.00) on shares of The Priceline Group in a research note on Monday, August 14th. Finally, Zacks Investment Research cut shares of The Priceline Group from a “hold” rating to a “sell” rating in a research note on Tuesday, July 11th. One investment analyst has rated the stock with a sell rating, five have given a hold rating, twenty-seven have given a buy rating and one has given a strong buy rating to the company’s stock. The Priceline Group presently has a consensus rating of “Buy” and an average target price of $1,961.00.

The company’s 50-day moving average price is $1,876.51 and its 200-day moving average price is $1,870.88. The stock has a market cap of $95.28 billion, a P/E ratio of 41.25 and a beta of 1.47.

The Priceline Group (NASDAQ:PCLN) last released its quarterly earnings data on Tuesday, August 8th. The business services provider reported $15.14 EPS for the quarter, beating the consensus estimate of $14.25 by $0.89. The company had revenue of $3.02 billion during the quarter, compared to the consensus estimate of $2.99 billion. The Priceline Group had a return on equity of 33.10% and a net margin of 20.51%. The firm’s revenue for the quarter was up 18.3% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $13.93 EPS. On average, equities research analysts forecast that The Priceline Group Inc. will post $74.81 EPS for the current year.

In other news, Director Jan L. Docter sold 2,500 shares of the stock in a transaction that occurred on Thursday, August 10th. The stock was sold at an average price of $1,875.90, for a total value of $4,689,750.00. Following the completion of the sale, the director now owns 320 shares of the company’s stock, valued at approximately $600,288. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Gillian Tans sold 123 shares of the stock in a transaction that occurred on Tuesday, August 15th. The shares were sold at an average price of $1,880.38, for a total value of $231,286.74. Following the completion of the sale, the chief executive officer now directly owns 5,799 shares of the company’s stock, valued at approximately $10,904,323.62. The disclosure for this sale can be found here. In the last three months, insiders sold 2,867 shares of company stock valued at $5,382,925. 0.24% of the stock is currently owned by insiders.

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Mackenzie Financial Corp acquired a new stake in shares of The Priceline Group in the 1st quarter valued at approximately $34,546,000. Swiss National Bank boosted its holdings in shares of The Priceline Group by 2.7% in the 2nd quarter. Swiss National Bank now owns 179,652 shares of the business services provider’s stock valued at $336,043,000 after buying an additional 4,800 shares during the last quarter. Pacer Advisors Inc. boosted its holdings in shares of The Priceline Group by 4.4% in the 2nd quarter. Pacer Advisors Inc. now owns 1,647 shares of the business services provider’s stock valued at $3,081,000 after buying an additional 69 shares during the last quarter. Norinchukin Bank The boosted its holdings in shares of The Priceline Group by 4.0% in the 2nd quarter. Norinchukin Bank The now owns 5,942 shares of the business services provider’s stock valued at $11,115,000 after buying an additional 228 shares during the last quarter. Finally, Parallel Advisors LLC raised its stake in The Priceline Group by 98.1% in the 1st quarter. Parallel Advisors LLC now owns 204 shares of the business services provider’s stock valued at $383,000 after acquiring an additional 101 shares during the period. 94.39% of the stock is owned by institutional investors.

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The Priceline Group Company Profile

The Priceline Group Inc is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.

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