The Rubicon Project, Inc. (NYSE:RUBI)‘s stock had its “hold” rating reissued by equities research analysts at Needham & Company LLC in a research report issued to clients and investors on Friday.

A number of other equities analysts have also issued reports on the company. Citigroup Inc. cut their target price on The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating on the stock in a research report on Friday. B. Riley reaffirmed a “hold” rating and issued a $3.00 target price on shares of The Rubicon Project in a research report on Friday. ValuEngine lowered The Rubicon Project from a “sell” rating to a “strong sell” rating in a research report on Friday, September 1st. BidaskClub lowered The Rubicon Project from a “sell” rating to a “strong sell” rating in a research report on Thursday, July 27th. Finally, Zacks Investment Research lowered The Rubicon Project from a “buy” rating to a “hold” rating in a research report on Saturday, July 22nd. Three investment analysts have rated the stock with a sell rating, nine have given a hold rating and one has assigned a buy rating to the company’s stock. The Rubicon Project currently has an average rating of “Hold” and a consensus price target of $5.77.

Shares of The Rubicon Project (RUBI) traded down $0.11 on Friday, hitting $3.45. The company’s stock had a trading volume of 323,361 shares, compared to its average volume of 290,174.

The Rubicon Project (NYSE:RUBI) last announced its earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share (EPS) for the quarter, missing the Zacks’ consensus estimate of ($0.12) by ($0.02). The Rubicon Project had a negative net margin of 77.31% and a negative return on equity of 8.38%. The business had revenue of $35.20 million during the quarter, compared to analyst estimates of $39.38 million. During the same period in the previous year, the company earned $0.20 earnings per share. The business’s revenue for the quarter was down 41.9% on a year-over-year basis. research analysts predict that The Rubicon Project will post -0.93 EPS for the current year.

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Several hedge funds have recently bought and sold shares of the stock. Dynamic Technology Lab Private Ltd acquired a new stake in shares of The Rubicon Project during the 2nd quarter valued at approximately $445,000. Public Employees Retirement System of Ohio raised its position in shares of The Rubicon Project by 633.3% during the 2nd quarter. Public Employees Retirement System of Ohio now owns 88,122 shares of the software maker’s stock valued at $453,000 after acquiring an additional 76,104 shares in the last quarter. California State Teachers Retirement System raised its position in shares of The Rubicon Project by 5.1% during the 2nd quarter. California State Teachers Retirement System now owns 78,664 shares of the software maker’s stock valued at $404,000 after acquiring an additional 3,800 shares in the last quarter. The Manufacturers Life Insurance Company raised its position in shares of The Rubicon Project by 20.0% during the 2nd quarter. The Manufacturers Life Insurance Company now owns 37,052 shares of the software maker’s stock valued at $191,000 after acquiring an additional 6,178 shares in the last quarter. Finally, State Street Corp raised its position in shares of The Rubicon Project by 10.2% during the 2nd quarter. State Street Corp now owns 910,293 shares of the software maker’s stock valued at $4,681,000 after acquiring an additional 84,345 shares in the last quarter. 62.27% of the stock is currently owned by institutional investors and hedge funds.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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