The Rubicon Project (NYSE:RUBI) was upgraded by Zacks Investment Research from a “sell” rating to a “hold” rating in a report released on Saturday.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Other analysts have also recently issued reports about the company. SunTrust Banks reaffirmed a “buy” rating and issued a $4.00 price target on shares of The Rubicon Project in a research note on Thursday, August 2nd. ValuEngine raised The Rubicon Project from a “sell” rating to a “hold” rating in a research note on Saturday, June 2nd. Five research analysts have rated the stock with a hold rating and two have given a buy rating to the stock. The stock has a consensus rating of “Hold” and an average target price of $3.33.

Shares of NYSE:RUBI opened at $4.06 on Friday. The stock has a market cap of $195.39 million, a price-to-earnings ratio of -3.66 and a beta of 1.13. The Rubicon Project has a 1-year low of $1.48 and a 1-year high of $4.20.

The Rubicon Project (NYSE:RUBI) last announced its quarterly earnings data on Wednesday, August 1st. The software maker reported ($0.27) earnings per share for the quarter, topping the Thomson Reuters’ consensus estimate of ($0.33) by $0.06. The firm had revenue of $28.65 million during the quarter, compared to analysts’ expectations of $27.86 million. The Rubicon Project had a negative return on equity of 42.04% and a negative net margin of 144.16%. equities analysts anticipate that The Rubicon Project will post -1.21 earnings per share for the current fiscal year.

In related news, insider Michael G. Barrett purchased 100,000 shares of the stock in a transaction dated Tuesday, August 7th. The stock was bought at an average cost of $3.42 per share, with a total value of $342,000.00. The purchase was disclosed in a filing with the SEC, which is available through this hyperlink. Corporate insiders own 13.80% of the company’s stock.

Hedge funds have recently made changes to their positions in the company. California Public Employees Retirement System bought a new stake in shares of The Rubicon Project in the 1st quarter valued at about $174,000. JPMorgan Chase & Co. increased its stake in shares of The Rubicon Project by 237.8% in the 1st quarter. JPMorgan Chase & Co. now owns 98,141 shares of the software maker’s stock valued at $177,000 after acquiring an additional 69,088 shares during the last quarter. Cannell Capital LLC bought a new stake in shares of The Rubicon Project in the 2nd quarter valued at about $179,000. B. Riley Financial Inc. bought a new stake in shares of The Rubicon Project in the 1st quarter valued at about $180,000. Finally, Cubist Systematic Strategies LLC increased its stake in shares of The Rubicon Project by 170.6% in the 2nd quarter. Cubist Systematic Strategies LLC now owns 64,046 shares of the software maker’s stock valued at $183,000 after acquiring an additional 40,374 shares during the last quarter. 60.01% of the stock is owned by institutional investors.

About The Rubicon Project

The Rubicon Project, Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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