The Rubicon Project, Inc. (NYSE:RUBI) reached a new 52-week low on Friday . The company traded as low as $1.71 and last traded at $1.74, with a volume of 291400 shares changing hands. The stock had previously closed at $1.75.

A number of research firms have weighed in on RUBI. Needham & Company LLC reaffirmed a “hold” rating on shares of The Rubicon Project in a report on Friday, November 3rd. Citigroup decreased their price objective on The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating on the stock in a report on Friday, November 3rd. B. Riley reaffirmed a “hold” rating and set a $3.00 price objective on shares of The Rubicon Project in a report on Friday, November 3rd. Finally, ValuEngine downgraded The Rubicon Project from a “sell” rating to a “strong sell” rating in a report on Friday, September 1st. Two analysts have rated the stock with a sell rating and eight have issued a hold rating to the company’s stock. The Rubicon Project presently has an average rating of “Hold” and a consensus target price of $5.61.

The Rubicon Project (NYSE:RUBI) last released its quarterly earnings data on Thursday, November 2nd. The software maker reported ($0.14) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.12) by ($0.02). The company had revenue of $35.20 million for the quarter, compared to analyst estimates of $39.38 million. The Rubicon Project had a negative net margin of 77.31% and a negative return on equity of 9.23%. The firm’s revenue for the quarter was down 41.9% compared to the same quarter last year. During the same period in the previous year, the firm posted $0.20 earnings per share. equities analysts anticipate that The Rubicon Project, Inc. will post -2.58 EPS for the current year.

Several institutional investors and hedge funds have recently made changes to their positions in RUBI. Sessa Capital IM L.P. boosted its holdings in shares of The Rubicon Project by 76.5% in the 3rd quarter. Sessa Capital IM L.P. now owns 2,262,748 shares of the software maker’s stock worth $8,802,000 after acquiring an additional 980,420 shares in the last quarter. Dimensional Fund Advisors LP boosted its holdings in shares of The Rubicon Project by 83.0% in the 2nd quarter. Dimensional Fund Advisors LP now owns 1,866,791 shares of the software maker’s stock worth $9,596,000 after acquiring an additional 846,857 shares in the last quarter. Divisar Capital Management LLC boosted its holdings in shares of The Rubicon Project by 38.5% in the 2nd quarter. Divisar Capital Management LLC now owns 2,476,289 shares of the software maker’s stock worth $12,728,000 after acquiring an additional 688,801 shares in the last quarter. Citadel Advisors LLC boosted its holdings in shares of The Rubicon Project by 30.6% in the 3rd quarter. Citadel Advisors LLC now owns 935,350 shares of the software maker’s stock worth $3,639,000 after acquiring an additional 218,914 shares in the last quarter. Finally, Algert Global LLC acquired a new position in shares of The Rubicon Project in the 3rd quarter worth approximately $794,000. 62.89% of the stock is currently owned by institutional investors and hedge funds.

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The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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