Media stories about The Rubicon Project (NYSE:RUBI) have trended positive this week, according to Accern Sentiment. Accern identifies negative and positive media coverage by analyzing more than 20 million blog and news sources in real time. Accern ranks coverage of public companies on a scale of negative one to one, with scores nearest to one being the most favorable. The Rubicon Project earned a daily sentiment score of 0.26 on Accern’s scale. Accern also gave news articles about the software maker an impact score of 44.9619203123089 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the stock’s share price in the near future.

Here are some of the media headlines that may have impacted Accern’s analysis:

The Rubicon Project (NYSE:RUBI) traded down $0.03 during trading on Thursday, reaching $1.59. 1,119,069 shares of the company traded hands, compared to its average volume of 928,080. The stock has a market cap of $80.66, a price-to-earnings ratio of -0.51 and a beta of 1.24. The Rubicon Project has a one year low of $1.56 and a one year high of $9.05.

Several equities research analysts recently issued reports on RUBI shares. B. Riley reissued a “hold” rating and issued a $5.00 target price on shares of The Rubicon Project in a report on Monday, October 23rd. Citigroup reduced their target price on shares of The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating for the company in a report on Friday, November 3rd. Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a report on Friday, November 3rd. Craig Hallum raised shares of The Rubicon Project from a “hold” rating to a “buy” rating in a report on Monday, January 22nd. Finally, ValuEngine raised shares of The Rubicon Project from a “strong sell” rating to a “sell” rating in a report on Friday, February 2nd. Two research analysts have rated the stock with a sell rating, seven have issued a hold rating and one has issued a buy rating to the company. The company presently has a consensus rating of “Hold” and a consensus price target of $5.61.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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