Parametric Portfolio Associates LLC increased its holdings in shares of The Rubicon Project, Inc. (NYSE:RUBI) by 24.5% in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 32,266 shares of the software maker’s stock after purchasing an additional 6,342 shares during the quarter. Parametric Portfolio Associates LLC owned approximately 0.07% of The Rubicon Project worth $166,000 at the end of the most recent reporting period.

Several other large investors have also added to or reduced their stakes in the stock. American International Group Inc. grew its position in shares of The Rubicon Project by 7.0% during the first quarter. American International Group Inc. now owns 22,916 shares of the software maker’s stock worth $135,000 after purchasing an additional 1,509 shares in the last quarter. Wells Fargo & Company MN grew its position in shares of The Rubicon Project by 7.3% during the second quarter. Wells Fargo & Company MN now owns 30,922 shares of the software maker’s stock worth $158,000 after purchasing an additional 2,103 shares in the last quarter. Teachers Advisors LLC grew its position in shares of The Rubicon Project by 6.7% during the second quarter. Teachers Advisors LLC now owns 72,782 shares of the software maker’s stock worth $374,000 after purchasing an additional 4,567 shares in the last quarter. Engineers Gate Manager LP grew its position in shares of The Rubicon Project by 13.8% during the second quarter. Engineers Gate Manager LP now owns 59,937 shares of the software maker’s stock worth $308,000 after purchasing an additional 7,277 shares in the last quarter. Finally, Rhumbline Advisers grew its position in shares of The Rubicon Project by 17.5% during the second quarter. Rhumbline Advisers now owns 50,449 shares of the software maker’s stock worth $259,000 after purchasing an additional 7,502 shares in the last quarter. Hedge funds and other institutional investors own 62.95% of the company’s stock.

Several research firms recently issued reports on RUBI. B. Riley reiterated a “neutral” rating and set a $5.00 target price on shares of The Rubicon Project in a research report on Monday, August 7th. ValuEngine cut The Rubicon Project from a “sell” rating to a “strong sell” rating in a report on Friday, September 1st. Needham & Company LLC restated a “hold” rating on shares of The Rubicon Project in a report on Thursday, August 24th. Finally, Citigroup cut their price target on The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating for the company in a report on Tuesday, September 26th. Two equities research analysts have rated the stock with a sell rating and eight have assigned a hold rating to the company. The Rubicon Project presently has an average rating of “Hold” and an average target price of $5.61.

The Rubicon Project, Inc. (RUBI) traded down $0.05 during midday trading on Friday, reaching $1.75. The company’s stock had a trading volume of 615,078 shares, compared to its average volume of 706,456. The Rubicon Project, Inc. has a fifty-two week low of $1.75 and a fifty-two week high of $9.16.

The Rubicon Project (NYSE:RUBI) last released its quarterly earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share for the quarter, missing the consensus estimate of ($0.12) by ($0.02). The firm had revenue of $35.20 million for the quarter, compared to analysts’ expectations of $39.38 million. The Rubicon Project had a negative net margin of 77.31% and a negative return on equity of 9.23%. The business’s quarterly revenue was down 41.9% compared to the same quarter last year. During the same quarter in the prior year, the business earned $0.20 EPS. equities research analysts expect that The Rubicon Project, Inc. will post -2.58 earnings per share for the current fiscal year.

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The Rubicon Project Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

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