Prudential Financial Inc. reduced its holdings in shares of The Rubicon Project, Inc. (NYSE:RUBI) by 31.7% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 42,978 shares of the software maker’s stock after selling 19,978 shares during the period. Prudential Financial Inc. owned 0.09% of The Rubicon Project worth $167,000 as of its most recent SEC filing.

A number of other institutional investors have also modified their holdings of the business. Divisar Capital Management LLC grew its holdings in The Rubicon Project by 38.5% during the 2nd quarter. Divisar Capital Management LLC now owns 2,476,289 shares of the software maker’s stock worth $12,728,000 after acquiring an additional 688,801 shares during the period. Dimensional Fund Advisors LP boosted its position in shares of The Rubicon Project by 83.0% during the 2nd quarter. Dimensional Fund Advisors LP now owns 1,866,791 shares of the software maker’s stock worth $9,596,000 after purchasing an additional 846,857 shares in the last quarter. Vanguard Group Inc. boosted its position in shares of The Rubicon Project by 5.8% during the 2nd quarter. Vanguard Group Inc. now owns 1,712,725 shares of the software maker’s stock worth $8,802,000 after purchasing an additional 93,265 shares in the last quarter. State Street Corp boosted its position in shares of The Rubicon Project by 10.2% during the 2nd quarter. State Street Corp now owns 910,293 shares of the software maker’s stock worth $4,681,000 after purchasing an additional 84,345 shares in the last quarter. Finally, S&T Bank PA boosted its position in shares of The Rubicon Project by 1.8% during the 2nd quarter. S&T Bank PA now owns 671,194 shares of the software maker’s stock worth $3,449,000 after purchasing an additional 11,831 shares in the last quarter. Hedge funds and other institutional investors own 62.89% of the company’s stock.

A number of equities analysts have recently issued reports on the stock. Citigroup cut their price objective on shares of The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating on the stock in a research report on Friday, November 3rd. B. Riley reissued a “neutral” rating and set a $5.00 price objective on shares of The Rubicon Project in a research report on Tuesday, September 12th. Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a research report on Thursday, August 24th. Finally, ValuEngine cut shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research report on Friday, September 1st. Two investment analysts have rated the stock with a sell rating and eight have assigned a hold rating to the company. The Rubicon Project currently has a consensus rating of “Hold” and a consensus price target of $5.61.

The Rubicon Project, Inc. (RUBI) traded down $0.01 during mid-day trading on Wednesday, hitting $1.74. 551,100 shares of the stock were exchanged, compared to its average volume of 697,515. The Rubicon Project, Inc. has a one year low of $1.69 and a one year high of $9.16.

The Rubicon Project (NYSE:RUBI) last announced its quarterly earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.12) by ($0.02). The Rubicon Project had a negative net margin of 77.31% and a negative return on equity of 9.23%. The business had revenue of $35.20 million during the quarter, compared to the consensus estimate of $39.38 million. During the same period in the previous year, the business posted $0.20 EPS. The Rubicon Project’s revenue was down 41.9% compared to the same quarter last year. research analysts forecast that The Rubicon Project, Inc. will post -2.58 earnings per share for the current fiscal year.

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The Rubicon Project Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

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