Netflix (NASDAQ:NFLX – Free Report) had its price objective reduced by TD Cowen from $115.00 to $112.00 in a research report released on Wednesday morning, Marketbeat reports. They currently have a buy rating on the Internet television network’s stock.
A number of other research firms also recently weighed in on NFLX. Rothschild & Co Redburn cut their target price on Netflix from $145.00 to $120.00 and set a “buy” rating for the company in a research report on Wednesday. Piper Sandler reissued a “positive” rating and issued a $103.00 price objective (down previously from $140.00) on shares of Netflix in a research note on Wednesday. Morgan Stanley set a $110.00 target price on Netflix and gave the company an “overweight” rating in a research note on Wednesday. The Goldman Sachs Group reaffirmed a “neutral” rating and set a $100.00 target price (down from $112.00) on shares of Netflix in a report on Wednesday. Finally, Erste Group Bank downgraded shares of Netflix from a “buy” rating to a “hold” rating in a report on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, seventeen have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $118.63.
Check Out Our Latest Analysis on NFLX
Netflix Stock Performance
Netflix (NASDAQ:NFLX – Get Free Report) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. Netflix’s revenue was up 17.6% on a year-over-year basis. During the same period in the previous year, the firm earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, sell-side analysts anticipate that Netflix will post 24.58 earnings per share for the current fiscal year.
Insiders Place Their Bets
In other news, Director Reed Hastings sold 426,290 shares of the stock in a transaction on Friday, January 2nd. The shares were sold at an average price of $91.67, for a total transaction of $39,078,004.30. Following the transaction, the director owned 3,940 shares in the company, valued at $361,179.80. This represents a 99.08% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Gregory K. Peters sold 20,270 shares of the stock in a transaction on Tuesday, November 4th. The stock was sold at an average price of $109.57, for a total transaction of $2,220,943.36. Following the transaction, the chief executive officer directly owned 127,810 shares in the company, valued at $14,003,886.08. The trade was a 13.69% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 1,653,599 shares of company stock valued at $173,141,263 in the last three months. Company insiders own 1.37% of the company’s stock.
Institutional Inflows and Outflows
A number of institutional investors and hedge funds have recently bought and sold shares of the company. Bridgewater Advisors Inc. boosted its stake in shares of Netflix by 795.8% in the 4th quarter. Bridgewater Advisors Inc. now owns 65,743 shares of the Internet television network’s stock valued at $5,612,000 after purchasing an additional 58,404 shares in the last quarter. Bellevue Asset Management LLC lifted its holdings in Netflix by 956.9% during the 4th quarter. Bellevue Asset Management LLC now owns 3,382 shares of the Internet television network’s stock valued at $317,000 after purchasing an additional 3,062 shares during the last quarter. TFC Financial Management Inc. boosted its position in Netflix by 813.0% in the fourth quarter. TFC Financial Management Inc. now owns 703 shares of the Internet television network’s stock valued at $66,000 after buying an additional 626 shares in the last quarter. Bingham Private Wealth LLC bought a new stake in Netflix during the fourth quarter worth about $506,000. Finally, Sunpointe LLC grew its stake in Netflix by 957.8% during the fourth quarter. Sunpointe LLC now owns 6,823 shares of the Internet television network’s stock worth $640,000 after buying an additional 6,178 shares during the last quarter. Institutional investors and hedge funds own 80.93% of the company’s stock.
Netflix News Summary
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Solid quarter and subscriber milestone — Netflix beat Q4 revenue/earnings estimates modestly and surpassed ~325 million paid subscribers, which supports the base streaming growth story and cash generation outlook. Netflix Just Topped 325 Million Subscribers
- Positive Sentiment: Institutional buying and options activity — Large call-volume and reported purchases by funds (e.g., ARK) show pockets of bullish positioning that can prop short-term upside amid the noise. Cathie Wood Loads Up on Netflix
- Neutral Sentiment: Mixed analyst commentary — Some firms reaffirm bullish views (e.g., Bernstein) while others trim targets; consensus remains split between “buy” and cautious views as models are re-run to account for the WBD deal and slower guidance. Analysts Share Mixed Remarks on Netflix
- Negative Sentiment: Acquisition battle and regulatory uncertainty — The takeover fight for Warner Bros. (Netflix’s ~$82.7B all-cash offer vs. Paramount/Skydance counterpressure) is escalating; that contest raises antitrust and financing risk and is the primary driver of investor caution. Netflix says Paramount bid ‘doesn’t pass sniff test’
- Negative Sentiment: All-cash structure and financing impact — Netflix amended the WBD offer to all cash and suspended buybacks, increasing near-term cash needs and removing a prior EPS support; that elevates leverage/financial risk if the deal proceeds. Netflix Just Upped Its Bid for Warner Bros. to All Cash
- Negative Sentiment: Analysts cut targets and warn on guidance — Multiple shops lowered price targets or issued cautious notes after Q4 and the WBD bid (Baird, TD Cowen, HSBC and others), pressuring sentiment and weighing on valuation. Baird Adjusts Price Target on Netflix
- Negative Sentiment: Political/regulatory spotlight — Netflix executives will face hearings (Senate testimony reported), raising the chance of regulatory hurdles and prolonging deal uncertainty. Sarandos to Testify in Senate Hearing
- Negative Sentiment: Market-level re-rating — Despite solid results, the stock remains well below its 2025 highs as investors price in slower growth and deal risk; that macro re-pricing is keeping volatility elevated. Netflix Stock Drops 35%+ After Q4 as WBD Deal Risk Rises
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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