Taylor Financial Group Inc. grew its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 1,245.7% during the fourth quarter, HoldingsChannel reports. The firm owned 10,120 shares of the Internet television network’s stock after buying an additional 9,368 shares during the quarter. Taylor Financial Group Inc.’s holdings in Netflix were worth $949,000 as of its most recent filing with the Securities & Exchange Commission.
A number of other institutional investors also recently modified their holdings of the company. Apriem Advisors raised its position in shares of Netflix by 0.6% in the third quarter. Apriem Advisors now owns 1,567 shares of the Internet television network’s stock valued at $1,879,000 after purchasing an additional 9 shares during the period. Tortoise Investment Management LLC raised its position in shares of Netflix by 10.8% in the third quarter. Tortoise Investment Management LLC now owns 92 shares of the Internet television network’s stock valued at $110,000 after purchasing an additional 9 shares during the period. Brass Tax Wealth Management Inc. raised its position in shares of Netflix by 3.2% in the third quarter. Brass Tax Wealth Management Inc. now owns 288 shares of the Internet television network’s stock valued at $345,000 after purchasing an additional 9 shares during the period. Pacific Sun Financial Corp raised its position in shares of Netflix by 1.6% in the third quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock valued at $688,000 after purchasing an additional 9 shares during the period. Finally, CVA Family Office LLC raised its position in shares of Netflix by 1.0% in the third quarter. CVA Family Office LLC now owns 1,043 shares of the Internet television network’s stock valued at $1,250,000 after purchasing an additional 10 shares during the period. Institutional investors own 80.93% of the company’s stock.
Insider Activity
In other Netflix news, CFO Spencer Adam Neumann sold 9,253 shares of Netflix stock in a transaction on Thursday, May 7th. The shares were sold at an average price of $88.95, for a total transaction of $823,054.35. Following the sale, the chief financial officer owned 73,787 shares in the company, valued at $6,563,353.65. The trade was a 11.14% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CEO Theodore A. Sarandos sold 27,312 shares of Netflix stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $87.97, for a total transaction of $2,402,636.64. Following the sale, the chief executive officer owned 284,804 shares in the company, valued at $25,054,207.88. This represents a 8.75% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders have sold 1,422,769 shares of company stock valued at $135,144,073. 1.24% of the stock is owned by insiders.
Netflix Stock Down 1.4%
Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, topping analysts’ consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The firm had revenue of $12.25 billion for the quarter, compared to the consensus estimate of $12.17 billion. During the same quarter in the previous year, the company earned $6.61 earnings per share. The business’s revenue was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, analysts anticipate that Netflix, Inc. will post 3.6 EPS for the current year.
Netflix News Roundup
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Bank of America said Netflix’s ad-supported tier has surpassed 250 million monthly viewers globally, highlighting rapid growth in its advertising business as the company expands live sports, international markets, and new ad formats. Netflix ad-supported tier tops 250M monthly viewers as sports push deepens
- Positive Sentiment: Analysts are becoming more upbeat after Netflix’s recent advertiser presentation, suggesting stronger monetization potential from its ad business. Netflix Sentiment Improves After Video Streamer’s Upfront Presentation
- Positive Sentiment: Omdia projects Amazon, Netflix, and Google will capture half of the fast-growing connected TV advertising market by 2030, reinforcing the long-term opportunity for Netflix’s ad inventory. Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030
- Positive Sentiment: Coverage around Netflix’s NFL partnership suggests the streamer could use live football games to attract new subscribers and deepen engagement. Why Netflix and the NFL Could Be a Perfect Match
- Neutral Sentiment: Several articles discuss Netflix’s potential to become a trillion-dollar company, but these are opinion pieces rather than new business developments. Is Netflix the Next Trillion-Dollar Company?
- Neutral Sentiment: Entertainment and documentary headlines referencing Netflix content, including MMA and true-crime coverage, may help visibility but do not clearly change the company’s fundamentals. Trump’s Birthday UFC Event Faces More Pressure: Netflix Just Set MMA Viewership Record
Analyst Upgrades and Downgrades
NFLX has been the topic of a number of recent analyst reports. Cfra raised shares of Netflix from a “hold” rating to a “buy” rating and set a $115.00 price target on the stock in a research report on Friday, March 6th. JPMorgan Chase & Co. reissued a “buy” rating on shares of Netflix in a research report on Wednesday, April 22nd. KeyCorp reissued an “overweight” rating and issued a $115.00 price target (up from $108.00) on shares of Netflix in a research report on Tuesday, April 14th. Royal Bank Of Canada reissued a “hold” rating on shares of Netflix in a research report on Wednesday, January 21st. Finally, Evercore started coverage on shares of Netflix in a research report on Friday, February 27th. They issued an “outperform” rating and a $115.00 price target on the stock. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and sixteen have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $114.82.
View Our Latest Stock Report on Netflix
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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