SVMK (NASDAQ:SVMK) and Match Group (NASDAQ:MTCH) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, earnings, dividends, institutional ownership, valuation, profitability and analyst recommendations.


This table compares SVMK and Match Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Match Group 27.90% 120.25% 20.41%

Analyst Recommendations

This is a breakdown of current ratings and target prices for SVMK and Match Group, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SVMK 0 3 5 0 2.63
Match Group 0 7 4 1 2.50

SVMK currently has a consensus price target of $16.75, indicating a potential upside of 2.76%. Match Group has a consensus price target of $61.79, indicating a potential downside of 14.29%. Given SVMK’s stronger consensus rating and higher probable upside, equities research analysts plainly believe SVMK is more favorable than Match Group.

Institutional & Insider Ownership

72.0% of SVMK shares are owned by institutional investors. Comparatively, 22.2% of Match Group shares are owned by institutional investors. 26.3% of SVMK shares are owned by insiders. Comparatively, 7.0% of Match Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares SVMK and Match Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
SVMK $254.32 million 8.34 -$154.74 million ($1.43) -11.40
Match Group $1.73 billion 11.72 $477.94 million $1.33 54.20

Match Group has higher revenue and earnings than SVMK. SVMK is trading at a lower price-to-earnings ratio than Match Group, indicating that it is currently the more affordable of the two stocks.


Match Group beats SVMK on 9 of the 14 factors compared between the two stocks.

About SVMK

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a net promoter score solution that transforms customer feedback into actionable insights; TechValidate, a marketing content automation solution; and SurveyMonkey Engage, an employee-focused solution, which measures employee experiences within an organization. It also provides SurveyMonkey Audience, a market research solution that enables organizations to easily gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is headquartered in San Mateo, California.

About Match Group

Match Group, Inc. provides dating products worldwide. It operates a portfolio of brands, including Tinder, Match, PlentyOfFish, Meetic, OkCupid, OurTime, Pairs, and Hinge, as well as other brands. Match Group, Inc. offers its dating products through its applications and Websites in approximately 40 languages. The company was incorporated in 2009 and is headquartered in Dallas, Texas. Match Group, Inc. operates as a subsidiary of IAC/InterActiveCorp.

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