Niu Technologies (NASDAQ:NIU – Get Free Report) and Suzuki Motor (OTCMKTS:SZKMY – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, institutional ownership and risk.
Analyst Ratings
This is a summary of recent ratings and price targets for Niu Technologies and Suzuki Motor, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Niu Technologies | 1 | 1 | 0 | 0 | 1.50 |
| Suzuki Motor | 0 | 1 | 1 | 1 | 3.00 |
Niu Technologies presently has a consensus target price of $3.50, suggesting a potential upside of 75.88%. Given Niu Technologies’ higher probable upside, research analysts clearly believe Niu Technologies is more favorable than Suzuki Motor.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Niu Technologies | $4.72 billion | 0.03 | -$5.63 million | ($0.38) | -5.24 |
| Suzuki Motor | $41.80 billion | 0.62 | $2.90 billion | $6.96 | 7.77 |
Suzuki Motor has higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than Suzuki Motor, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Niu Technologies has a beta of -0.14, indicating that its stock price is 114% less volatile than the S&P 500. Comparatively, Suzuki Motor has a beta of 0.54, indicating that its stock price is 46% less volatile than the S&P 500.
Institutional & Insider Ownership
75.1% of Niu Technologies shares are held by institutional investors. Comparatively, 0.0% of Suzuki Motor shares are held by institutional investors. 10.2% of Niu Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Niu Technologies and Suzuki Motor’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Niu Technologies | -4.39% | -24.20% | -6.38% |
| Suzuki Motor | 7.85% | 12.57% | 7.86% |
Summary
Suzuki Motor beats Niu Technologies on 12 of the 15 factors compared between the two stocks.
About Niu Technologies
Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.
About Suzuki Motor
Suzuki Motor Corporation engages in the manufacturing and marketing of automobiles, motorcycles, and marine products in Japan, rest of Asia, Europe, North America, and internationally. It offers mini-vehicles, sub-compact vehicles, standard-sized vehicles, outboard motors, motorized wheelchairs, and electro senior vehicles. The company is also involved in solar power generation and logistics business, as well as provides other services. Suzuki Motor Corporation was founded in 1909 and is headquartered in Hamamatsu, Japan.
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