Steven Yi Sells 39,252 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 39,252 shares of the stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $9.99, for a total value of $392,127.48. Following the completion of the transaction, the insider directly owned 2,649,624 shares in the company, valued at $26,469,743.76. The trade was a 1.46% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this link.

Steven Yi also recently made the following trade(s):

• On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.03, for a total value of $80,240.00.
• On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The shares were sold at an average price of $9.69, for a total value of $123,528.12.
• On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.75, for a total transaction of $31,000.00.
• On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.29, for a total transaction of $29,160.00.
• On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.16, for a total transaction of $28,640.00.
• On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.99, for a total transaction of $31,960.00.
• On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.74, for a total transaction of $34,960.00.
• On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.94, for a total transaction of $35,760.00.
• On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.32, for a total transaction of $82,560.00.
• On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.57, for a total transaction of $84,560.00.

MediaAlpha Trading Up 0.6%

MAX stock opened at $10.31 on Friday. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $13.92. The firm has a market cap of $665.00 million, a PE ratio of 26.44 and a beta of 1.30. The business’s 50-day moving average price is $10.21 and its two-hundred day moving average price is $11.39.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings results on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company had revenue of $291.16 million during the quarter, compared to the consensus estimate of $296.42 million. During the same period in the prior year, the company earned $0.08 earnings per share. The company’s revenue for the quarter was down 3.2% compared to the same quarter last year. On average, analysts forecast that MediaAlpha, Inc. will post 0.48 earnings per share for the current year.

Analyst Upgrades and Downgrades

Several research analysts have recently weighed in on the stock. Weiss Ratings upgraded shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a report on Wednesday, February 25th. The Goldman Sachs Group reduced their target price on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a research note on Tuesday, February 24th. Royal Bank Of Canada dropped their price target on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research note on Tuesday, February 24th. JPMorgan Chase & Co. cut their price target on MediaAlpha from $15.00 to $11.00 and set an “overweight” rating on the stock in a report on Tuesday, February 24th. Finally, Zacks Research upgraded MediaAlpha from a “strong sell” rating to a “strong-buy” rating in a report on Tuesday, February 24th. One investment analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and two have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $14.58.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the business. Pacer Advisors Inc. lifted its position in MediaAlpha by 6.7% during the 4th quarter. Pacer Advisors Inc. now owns 263,024 shares of the company’s stock worth $3,406,000 after buying an additional 16,597 shares in the last quarter. Invesco Ltd. raised its holdings in MediaAlpha by 32.1% during the fourth quarter. Invesco Ltd. now owns 26,024 shares of the company’s stock worth $337,000 after acquiring an additional 6,319 shares in the last quarter. Mercer Global Advisors Inc. ADV boosted its position in MediaAlpha by 32.1% during the fourth quarter. Mercer Global Advisors Inc. ADV now owns 16,960 shares of the company’s stock valued at $220,000 after purchasing an additional 4,120 shares during the last quarter. State of Tennessee Department of Treasury bought a new position in MediaAlpha in the fourth quarter valued at approximately $167,000. Finally, Mackenzie Financial Corp grew its stake in MediaAlpha by 184.3% in the fourth quarter. Mackenzie Financial Corp now owns 42,975 shares of the company’s stock valued at $559,000 after purchasing an additional 27,858 shares in the last quarter. Institutional investors own 64.39% of the company’s stock.

Trending Headlines about MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q4 earnings beat: MediaAlpha reported EPS of $0.50 vs. $0.25 expected, a material beat that supports near-term earnings momentum and likely underpins buying interest. MarketBeat: MAX earnings summary
• Positive Sentiment: Institutional demand: several funds added or increased positions in Q4 (e.g., Pacer, Invesco, Mercer and a State of Tennessee stake), signaling confidence from larger investors and providing structural support to the stock. MarketBeat: Institutional ownership changes
• Neutral Sentiment: Mixed fundamentals: revenue of $291.2M slightly missed consensus (~$296.4M) and was down ~3.2% year-over-year; net margins remain thin and ROE is negative, so the EPS beat may not reflect durable top-line recovery. MarketBeat: Q4 results
• Negative Sentiment: Insider selling — Steven Yi: multiple recent sales including 39,252 shares (avg ~$9.99) and an 8,000-share sale (~$10.03) reported in SEC filings; repeated insider sales can weigh on sentiment as near-term liquidity-taking. SEC Form 4 – Steven Yi sales
• Negative Sentiment: Director selling — Eugene Nonko: multiple large blocks sold (including 59,202 and 48,801 shares around ~$10.01), trimming several-percent stakes; director-level sales of this size are a clear headwind to sentiment. SEC Form 4 – Eugene Nonko sales
• Negative Sentiment: Analyst target cuts: several firms trimmed price targets in late February (Goldman, RBC, JPMorgan adjustments), which can cap upside until revenue stabilizes and margins improve. MarketBeat: Analyst notes

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.