Starbucks (NASDAQ:SBUX) Issues FY 2028 Earnings Guidance

Starbucks (NASDAQ:SBUX) updated its FY 2028 earnings guidance on Friday. The company provided EPS guidance of 3.350-4.000 for the period, compared to the consensus EPS estimate of 3.780. The company issued revenue guidance of -.

Starbucks Stock Performance

Starbucks stock opened at $91.95 on Friday. The company has a market capitalization of $104.76 billion, a P/E ratio of 75.99, a PEG ratio of 1.94 and a beta of 0.97. Starbucks has a fifty-two week low of $75.50 and a fifty-two week high of $117.46. The stock has a 50-day simple moving average of $88.09 and a 200-day simple moving average of $87.12.

Starbucks (NASDAQ:SBUX) last released its quarterly earnings results on Wednesday, January 28th. The coffee company reported $0.56 EPS for the quarter, missing the consensus estimate of $0.59 by ($0.03). Starbucks had a negative return on equity of 28.66% and a net margin of 3.63%.The firm had revenue of $9.92 billion for the quarter, compared to analyst estimates of $9.62 billion. During the same period last year, the firm earned $0.69 EPS. The company’s quarterly revenue was up 5.5% on a year-over-year basis. Starbucks has set its FY 2026 guidance at 2.150-2.400 EPS. As a group, analysts forecast that Starbucks will post 2.99 earnings per share for the current year.

Starbucks Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Friday, February 27th. Shareholders of record on Friday, February 13th will be given a dividend of $0.62 per share. This represents a $2.48 annualized dividend and a yield of 2.7%. The ex-dividend date of this dividend is Friday, February 13th. Starbucks’s dividend payout ratio (DPR) is presently 204.96%.

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently commented on SBUX shares. Guggenheim reaffirmed a “buy” rating and issued a $90.00 target price on shares of Starbucks in a report on Monday, January 26th. Wall Street Zen raised Starbucks from a “sell” rating to a “hold” rating in a research note on Saturday, November 22nd. Bank of America lifted their target price on Starbucks from $106.00 to $114.00 and gave the company a “buy” rating in a research note on Wednesday, January 21st. New Street Research set a $90.00 price target on Starbucks in a research note on Tuesday. Finally, Susquehanna set a $114.00 price objective on shares of Starbucks in a research report on Wednesday, January 21st. Nineteen investment analysts have rated the stock with a Buy rating, seven have issued a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $104.74.

Insider Activity at Starbucks

In related news, Director Jorgen Vig Knudstorp bought 11,700 shares of Starbucks stock in a transaction that occurred on Monday, November 10th. The shares were purchased at an average price of $85.00 per share, with a total value of $994,500.00. Following the purchase, the director owned 53,096 shares in the company, valued at $4,513,160. This represents a 28.26% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this link. 0.09% of the stock is owned by corporate insiders.

Key Starbucks News

Here are the key news stories impacting Starbucks this week:

• Positive Sentiment: Investor Day and early-operational wins — management showcased the “Back to Starbucks” turnaround (new store designs, AI initiatives, beverage innovation) and reported revenue and comp-sales gains, evidence that traffic and transactions are improving. Starbucks Gets a Jolt After Earnings, But Will the Buzz Last?
• Positive Sentiment: Rewards relaunch to drive frequency — Starbucks announced a three-tiered Rewards program (Green, Gold, Reserve) to encourage repeat visits and personalization, which could lift transactions if adoption matches management’s plan. Starbucks Unveils Reimagined Loyalty Program to Deliver More Meaningful Value, Personalization and Engagement for Members
• Neutral Sentiment: CEO tone and public comments — Brian Niccol signaled willingness to negotiate with union organizers and discussed security and stock‑price questions in media appearances; these comments reduce headline uncertainty but leave execution and labor outcomes unresolved. Starbucks CEO says he is willing to negotiate with unionizers
• Neutral Sentiment: Growth vs. guidance — management updated long‑term targets (FY2028 EPS range) and reiterated growth levers; the guidance shows progress but contains mixed signals versus consensus, so investors are awaiting concrete margin improvements and forward execution. Starbucks CEO on Growth Plans, Pricing and China Market
• Negative Sentiment: Mixed earnings: EPS miss and margin pressure — Starbucks beat on revenue but missed EPS, and management warned margins remain pressured (higher input/labor costs). That combination helped pull back earlier post‑earnings gains and weighs on near‑term stock performance. Why Starbucks (SBUX) Shares Are Down After A Mixed Earnings Report
• Negative Sentiment: Governance/PR headwinds — a shareholder‑rights law firm announced an investigation into officers/directors, and the company removed a cap on the CEO’s private jet use citing security, both creating short‑term reputational and governance risk for the stock. Halper Sadeh LLC Encourages Starbucks Corporation Shareholders To Contact The Firm To Discuss Their Rights Starbucks removes cap on CEO’s use of company’s private jet, citing security concerns

Hedge Funds Weigh In On Starbucks

A number of hedge funds have recently made changes to their positions in SBUX. Kelleher Financial Advisors acquired a new position in shares of Starbucks during the 3rd quarter valued at $27,000. JPL Wealth Management LLC purchased a new position in Starbucks in the third quarter valued at about $27,000. Wealth Watch Advisors INC acquired a new position in shares of Starbucks during the third quarter worth about $34,000. Measured Wealth Private Client Group LLC purchased a new stake in shares of Starbucks in the third quarter worth about $41,000. Finally, Rakuten Securities Inc. grew its stake in shares of Starbucks by 55.1% in the second quarter. Rakuten Securities Inc. now owns 549 shares of the coffee company’s stock valued at $50,000 after buying an additional 195 shares in the last quarter. Institutional investors and hedge funds own 72.29% of the company’s stock.

Starbucks Company Profile

Starbucks Corporation is a global coffeehouse chain and roaster that operates, licenses and franchises coffee shops and related retail businesses. Founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker, the company grew from a single store focused on whole-bean coffee and equipment into a broad consumer-facing brand. Howard Schultz, who joined the company later and served in senior leadership roles, is widely credited with transforming Starbucks into a mass-market specialty coffee retailer and expanding its footprint internationally.

Starbucks’ core activities center on the retail sale of hot and cold specialty beverages, whole-bean and packaged coffees, teas and ready-to-drink products, along with complementary food items and merchandise such as mugs and brewing equipment.