Stage Stores (NYSE: SSI) and Urban Outfitters (NASDAQ:URBN) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, risk, profitability and earnings.

Institutional & Insider Ownership

39.8% of Stage Stores shares are held by institutional investors. Comparatively, 75.1% of Urban Outfitters shares are held by institutional investors. 7.4% of Stage Stores shares are held by insiders. Comparatively, 26.3% of Urban Outfitters shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Volatility and Risk

Stage Stores has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Comparatively, Urban Outfitters has a beta of 0.56, indicating that its stock price is 44% less volatile than the S&P 500.


This table compares Stage Stores and Urban Outfitters’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Stage Stores -3.33% -8.67% -3.56%
Urban Outfitters 4.81% 13.34% 9.07%


Stage Stores pays an annual dividend of $0.20 per share and has a dividend yield of 10.3%. Urban Outfitters does not pay a dividend. Stage Stores pays out -11.0% of its earnings in the form of a dividend.

Valuation & Earnings

This table compares Stage Stores and Urban Outfitters’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Stage Stores $1.44 billion 0.04 -$37.89 million ($1.82) -1.07
Urban Outfitters $3.55 billion 1.11 $218.12 million $1.50 24.19

Urban Outfitters has higher revenue and earnings than Stage Stores. Stage Stores is trading at a lower price-to-earnings ratio than Urban Outfitters, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings for Stage Stores and Urban Outfitters, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stage Stores 1 1 0 0 1.50
Urban Outfitters 3 18 8 0 2.17

Stage Stores currently has a consensus price target of $1.00, indicating a potential downside of 48.72%. Urban Outfitters has a consensus price target of $26.88, indicating a potential downside of 25.90%. Given Urban Outfitters’ stronger consensus rating and higher possible upside, analysts plainly believe Urban Outfitters is more favorable than Stage Stores.


Urban Outfitters beats Stage Stores on 13 of the 16 factors compared between the two stocks.

Stage Stores Company Profile

Stage Stores, Inc. operates specialty department stores mainly in small and mid-sized towns and communities. The Company’s department stores offer a range of brand name and private label apparel, accessories, cosmetics, footwear and home goods. The Company operates approximately 830 specialty department stores in over 40 states under the BEALLS, GOODY’S, PALAIS ROYAL, PEEBLES and STAGE nameplates and a direct-to-consumer business. The Company’s direct-to-consumer business consists of its e-commerce Website and Send program. The Company’s e-commerce Website includes a range of merchandise categories found in its stores, as well as other product offerings. The Company’s in-store Send program allows customers to have merchandise shipped directly to their homes if the preferred size or color is not available in their local store. The Company’s private label portfolio brands are developed and sourced through agreements with third-party vendors.

Urban Outfitters Company Profile

Urban Outfitters, Inc. is a lifestyle specialty retail company. The Company operates through two segments: Retail and Wholesale. The Company’s Retail segment consists of its Urban Outfitters, Anthropologie, Free People, Terrain and Bhldn brands, whose merchandise is sold to its customers through retail stores, Websites, mobile applications, catalogs and customer contact centers. The Retail segment also includes Vetri Family, which operates restaurants under the names Amis, Alla Spina, Lo Spiedo, Pizzeria Vetri and Osteria. Its Wholesale segment consists of the Free People wholesale division that primarily designs, develops and markets young women’s contemporary casual apparel and shoes through individual and chain specialty stores and department stores. The Company’s Wholesale segment includes Free People-branded tops, bottoms, sweaters, dresses, intimates, shoes and activewear, which are sold through department and specialty stores around the world, and its Free People stores.

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