Spartan Planning & Wealth Management Invests $2.87 Million in Amazon.com, Inc. $AMZN

Spartan Planning & Wealth Management purchased a new stake in Amazon.com, Inc. (NASDAQ:AMZN) in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor purchased 12,054 shares of the e-commerce giant’s stock, valued at approximately $2,873,000. Amazon.com comprises about 1.9% of Spartan Planning & Wealth Management’s holdings, making the stock its 14th biggest holding.

Several other institutional investors have also recently made changes to their positions in AMZN. Red Crane Wealth Management LLC grew its position in Amazon.com by 2.3% in the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant’s stock worth $346,000 after purchasing an additional 38 shares in the last quarter. Robinson Smith Wealth Advisors LLC grew its holdings in shares of Amazon.com by 0.7% in the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant’s stock valued at $1,147,000 after acquiring an additional 40 shares in the last quarter. Sfam LLC lifted its holdings in Amazon.com by 3.4% during the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant’s stock worth $255,000 after acquiring an additional 40 shares during the period. Measured Risk Portfolios Inc. boosted its position in Amazon.com by 3.4% in the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant’s stock worth $251,000 after purchasing an additional 40 shares during the last quarter. Finally, CoreFirst Bank & Trust grew its stake in Amazon.com by 1.1% in the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant’s stock valued at $754,000 after purchasing an additional 40 shares during the period. Institutional investors own 72.20% of the company’s stock.

Amazon.com Trading Down 2.5%

Shares of Amazon.com stock opened at $259.77 on Tuesday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The firm has a market cap of $2.80 trillion, a PE ratio of 20.90, a PEG ratio of 1.77 and a beta of 1.45. The company has a 50 day simple moving average of $252.16 and a two-hundred day simple moving average of $241.05.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business’s revenue for the quarter was up 19.6% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.68 EPS. Analysts expect that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of equities analysts recently weighed in on AMZN shares. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and issued a $325.00 price target (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. New Street Research raised their price target on shares of Amazon.com from $280.00 to $350.00 and gave the stock a “buy” rating in a research note on Monday, May 4th. Arete Research upped their price objective on Amazon.com from $301.00 to $310.00 and gave the company a “buy” rating in a research note on Monday, May 18th. UBS Group set a $318.00 target price on Amazon.com and gave the stock a “buy” rating in a research report on Friday, July 31st. Finally, Roth Capital reaffirmed a “buy” rating and set a $325.00 price target on shares of Amazon.com in a research report on Monday, August 3rd. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $323.09.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS expansion supports long-term growth. AWS is bringing OpenAI, Meta and Anthropic models to AWS GovCloud, potentially strengthening Amazon’s position in government AI workloads. Separately, AWS plans more than $5.3 billion in cloud infrastructure investment in Saudi Arabia. Amazon brings AI models to AWS GovCloud
• Positive Sentiment: Operating momentum remains a bullish counterweight. Recent coverage highlights accelerating AWS growth, expanding advertising revenue and improving profitability. Amazon’s latest reported quarter included $200.6 billion of revenue, up nearly 20% year over year, while AWS revenue rose 36.7% to $42.2 billion and generated $16.6 billion in operating income. Analysts cited in the articles continue to see additional upside, with a reported median price target of $320. Amazon growth outlook
• Neutral Sentiment: Capital spending remains a key debate. Amazon’s roughly $220 billion 2026 capital-expenditure plan is intended to build AI and cloud capacity, but investors remain concerned about near-term free-cash-flow pressure and whether the spending will generate adequate returns.
• Negative Sentiment: FTC lawsuit creates substantial regulatory risk. The Federal Trade Commission and 22 states allege Amazon secretly manipulated ad auctions and used undisclosed surcharges to overcharge approximately 1.2 million advertisers by more than $20 billion. Potential remedies, damages, changes to Amazon Ads and reputational harm could threaten a rapidly growing, high-margin business. Amazon denies the allegations and says regulators mischaracterized its auction system. FTC lawsuit against Amazon
• Negative Sentiment: Near-term sentiment is particularly sensitive because AMZN is trading near record levels. The lawsuit gives investors a fresh reason to take profits and reassess valuation, even as the company’s underlying cloud and advertising growth remains strong.

Insider Activity

In other Amazon.com news, CEO Andrew R. Jassy sold 20,000 shares of the company’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the sale, the chief executive officer owned 2,235,766 shares of the company’s stock, valued at $579,085,751.66. This represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of Amazon.com stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at $4,609,713.64. This trade represents a 44.97% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 70,589 shares of company stock valued at $18,314,015. 8.90% of the stock is owned by insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.