Sony Corporation (NYSE:SONY) Receives Consensus Recommendation of “Hold” from Brokerages

Shares of Sony Corporation (NYSE:SONY) have received an average rating of “Hold” from the six research firms that are covering the firm, MarketBeat Ratings reports. One analyst has rated the stock with a sell recommendation, two have given a hold recommendation and three have given a buy recommendation to the company. The average 12 month price target among brokerages that have issued ratings on the stock in the last year is $22.00.

A number of analysts have recently weighed in on SONY shares. Zacks Research lowered shares of Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Sanford C. Bernstein reaffirmed a “market perform” rating and set a $22.00 price target (down from $30.00) on shares of Sony in a research report on Tuesday, March 17th. Wall Street Zen raised Sony to a “hold” rating in a report on Saturday, December 6th. Finally, Weiss Ratings downgraded Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Friday, February 20th.

Trending Headlines about Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony is raising global PlayStation 5 prices (including a $100 U.S. increase) to offset surging memory chip costs — a move that should help hardware margins and revenue per unit even if it risks some demand softness. Sony to hike PlayStation 5 prices again as memory chip costs surge
• Positive Sentiment: Sony unveiled new BRAVIA TVs, home-theater speakers and soundbars for 2026 — product refreshes that support the consumer electronics cycle and content ecosystem revenue (and may help offset pressure in other segments). Sony Unveils New Bravia TVs, Home Theater Speakers And Soundbars
• Neutral Sentiment: The U.S. Supreme Court rejected Sony’s attempt to force ISPs to block repeat online music pirates — a legal setback on rights enforcement, but with limited immediate revenue impact. Supreme Court rejects Sony’s attempt to kick music pirates off the Internet
• Neutral Sentiment: Retail promotions and seasonal discounts (Amazon spring sales) are featuring Sony headphones, earbuds and TVs — good for unit sales but potentially compressive to average selling prices in the short term. We found the best Bluetooth speaker deals from Amazon’s Spring Sale — save on JBL, Sony, Bose, and Sonos
• Negative Sentiment: Sony and Honda have canceled their Afeela EV program and paused the Sony Honda Mobility rollout — a strategic retreat that could trigger write-offs, hurt long-term diversification hopes and leave the JV in limbo. This is likely weighing on investor sentiment. Sony-Honda joint venture scraps EV plans after Honda strategy overhaul

Hedge Funds Weigh In On Sony

Several large investors have recently made changes to their positions in the company. Flow Traders U.S. LLC acquired a new stake in Sony in the 2nd quarter valued at $1,228,000. Sumitomo Mitsui Trust Group Inc. lifted its holdings in Sony by 14.3% during the third quarter. Sumitomo Mitsui Trust Group Inc. now owns 760,207 shares of the company’s stock valued at $21,886,000 after purchasing an additional 95,077 shares in the last quarter. JCIC Asset Management Inc. acquired a new stake in shares of Sony in the third quarter valued at about $4,371,000. Thrivent Financial for Lutherans increased its stake in shares of Sony by 7,377.3% during the third quarter. Thrivent Financial for Lutherans now owns 3,374,274 shares of the company’s stock worth $97,145,000 after purchasing an additional 3,329,147 shares in the last quarter. Finally, Factory Mutual Insurance Co. acquired a new position in shares of Sony during the 3rd quarter worth about $4,811,000. 14.05% of the stock is currently owned by institutional investors and hedge funds.

Sony Stock Performance

NYSE:SONY traded down $0.08 during midday trading on Friday, hitting $19.96. The company’s stock had a trading volume of 973,382 shares, compared to its average volume of 6,198,684. Sony has a fifty-two week low of $19.74 and a fifty-two week high of $30.34. The company has a debt-to-equity ratio of 0.10, a current ratio of 1.22 and a quick ratio of 0.97. The firm has a market cap of $120.68 billion, a P/E ratio of -99.67, a P/E/G ratio of 7.30 and a beta of 0.94. The firm’s 50 day moving average is $22.06 and its 200-day moving average is $25.89.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.