Headlines about Baozun (NASDAQ:BZUN) have trended somewhat positive this week, Accern Sentiment Analysis reports. The research firm rates the sentiment of press coverage by monitoring more than 20 million blog and news sources in real time. Accern ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. Baozun earned a media sentiment score of 0.15 on Accern’s scale. Accern also assigned headlines about the technology company an impact score of 45.2596730645041 out of 100, meaning that recent press coverage is somewhat unlikely to have an effect on the stock’s share price in the near future.

These are some of the headlines that may have effected Accern’s rankings:

BZUN has been the subject of a number of recent research reports. Citigroup Inc. initiated coverage on Baozun in a research note on Thursday, August 31st. They issued a “buy” rating and a $38.00 target price for the company. Zacks Investment Research raised Baozun from a “hold” rating to a “buy” rating and set a $38.00 target price for the company in a research note on Tuesday, July 25th. Bank of America Corporation raised their target price on Baozun from $34.00 to $38.00 and gave the stock a “buy” rating in a research note on Monday, September 11th. BidaskClub raised Baozun from a “hold” rating to a “buy” rating in a research note on Saturday, July 8th. Finally, Vetr downgraded Baozun from a “strong-buy” rating to a “buy” rating and set a $32.75 target price for the company. in a research note on Wednesday, September 6th. Three analysts have rated the stock with a hold rating, two have assigned a buy rating and one has given a strong buy rating to the company. Baozun presently has a consensus rating of “Buy” and an average price target of $36.85.

Shares of Baozun (BZUN) traded up 1.856% during mid-day trading on Thursday, hitting $34.733. The company’s stock had a trading volume of 795,183 shares. Baozun has a 12-month low of $10.87 and a 12-month high of $40.65.

Baozun (NASDAQ:BZUN) last released its quarterly earnings results on Monday, August 21st. The technology company reported $0.08 earnings per share for the quarter, missing the Zacks’ consensus estimate of $0.09 by ($0.01). Baozun had a return on equity of 9.19% and a net margin of 3.26%. The company had revenue of $131.04 million during the quarter. On average, equities research analysts predict that Baozun will post $0.69 EPS for the current year.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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