Media stories about Harley-Davidson (NYSE:HOG) have trended somewhat positive this week, Accern Sentiment reports. Accern identifies negative and positive news coverage by analyzing more than twenty million news and blog sources. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Harley-Davidson earned a media sentiment score of 0.05 on Accern’s scale. Accern also gave news coverage about the company an impact score of 46.2976189635074 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the stock’s share price in the near future.

These are some of the news articles that may have effected Accern Sentiment’s scoring:

HOG has been the topic of a number of research analyst reports. Morgan Stanley dropped their price target on Harley-Davidson from $59.00 to $54.00 and set an “overweight” rating on the stock in a research report on Monday, August 14th. Stifel Nicolaus raised their price target on Harley-Davidson from $48.00 to $49.00 and gave the stock a “hold” rating in a research report on Wednesday, October 18th. UBS AG reissued a “hold” rating and issued a $47.00 target price on shares of Harley-Davidson in a research report on Wednesday, September 13th. BMO Capital Markets reissued a “buy” rating and issued a $56.00 target price on shares of Harley-Davidson in a research report on Friday, October 13th. Finally, ValuEngine lowered Harley-Davidson from a “buy” rating to a “hold” rating in a research report on Tuesday, August 1st. Three research analysts have rated the stock with a sell rating, fifteen have given a hold rating and five have assigned a buy rating to the company. Harley-Davidson has a consensus rating of “Hold” and a consensus target price of $52.50.

Shares of Harley-Davidson (HOG) traded up $1.00 during midday trading on Wednesday, hitting $47.68. The stock had a trading volume of 2,185,901 shares, compared to its average volume of 2,266,715. The company has a debt-to-equity ratio of 2.48, a current ratio of 1.18 and a quick ratio of 1.03. Harley-Davidson has a one year low of $44.52 and a one year high of $63.40. The company has a market cap of $8,020.00, a P/E ratio of 14.61, a P/E/G ratio of 1.60 and a beta of 0.94.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, October 17th. The company reported $0.40 EPS for the quarter, hitting the Thomson Reuters’ consensus estimate of $0.40. Harley-Davidson had a return on equity of 28.69% and a net margin of 11.68%. The company had revenue of $962.10 million during the quarter, compared to the consensus estimate of $959.41 million. During the same period in the previous year, the company posted $0.64 EPS. The firm’s revenue for the quarter was down 11.9% compared to the same quarter last year. equities analysts predict that Harley-Davidson will post 3.43 EPS for the current fiscal year.

In other news, insider Lawrence G. Hund sold 8,660 shares of Harley-Davidson stock in a transaction that occurred on Tuesday, October 31st. The stock was sold at an average price of $46.88, for a total transaction of $405,980.80. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, insider Lawrence G. Hund sold 15,013 shares of Harley-Davidson stock in a transaction that occurred on Wednesday, August 30th. The stock was sold at an average price of $47.18, for a total value of $708,313.34. Following the transaction, the insider now owns 23,673 shares of the company’s stock, valued at $1,116,892.14. The disclosure for this sale can be found here. Insiders have sold a total of 73,739 shares of company stock valued at $3,524,954 over the last quarter. 0.70% of the stock is currently owned by corporate insiders.

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About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

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