News articles about The Rubicon Project (NYSE:RUBI) have been trending somewhat positive this week, Accern Sentiment Analysis reports. The research group rates the sentiment of press coverage by analyzing more than 20 million blog and news sources in real-time. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. The Rubicon Project earned a media sentiment score of 0.05 on Accern’s scale. Accern also assigned headlines about the software maker an impact score of 46.3258710353834 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the next several days.

Here are some of the news headlines that may have effected Accern Sentiment’s rankings:

RUBI has been the topic of a number of research reports. BidaskClub cut The Rubicon Project from a “hold” rating to a “sell” rating in a research note on Saturday, July 8th. Zacks Investment Research upgraded The Rubicon Project from a “hold” rating to a “buy” rating and set a $5.50 price target on the stock in a research note on Thursday, July 13th. B. Riley restated a “neutral” rating and set a $5.00 price target on shares of The Rubicon Project in a research note on Wednesday, August 2nd. Needham & Company LLC restated a “hold” rating on shares of The Rubicon Project in a research note on Thursday, August 24th. Finally, ValuEngine cut The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Friday, September 1st. Three equities research analysts have rated the stock with a sell rating, nine have issued a hold rating and one has issued a buy rating to the company. The Rubicon Project currently has a consensus rating of “Hold” and a consensus price target of $6.10.

The Rubicon Project (RUBI) traded down 2.37% during mid-day trading on Friday, hitting $3.70. The stock had a trading volume of 216,611 shares. The company has a 50 day moving average price of $3.83 and a 200-day moving average price of $4.88. The company’s market cap is $181.48 million. The Rubicon Project has a one year low of $3.38 and a one year high of $9.16.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings data on Tuesday, August 1st. The software maker reported ($0.21) EPS for the quarter, missing analysts’ consensus estimates of ($0.15) by ($0.06). The Rubicon Project had a negative return on equity of 1.15% and a negative net margin of 20.28%. The firm had revenue of $42.90 million during the quarter, compared to analyst estimates of $47.98 million. During the same quarter in the prior year, the firm earned $0.17 EPS. The business’s quarterly revenue was down 34.1% compared to the same quarter last year. Equities analysts expect that The Rubicon Project will post ($0.39) earnings per share for the current fiscal year.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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