Media coverage about Under Armour (NYSE:UA) has trended somewhat positive this week, Accern reports. Accern rates the sentiment of media coverage by reviewing more than 20 million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Under Armour earned a media sentiment score of 0.15 on Accern’s scale. Accern also assigned press coverage about the company an impact score of 45.154596247402 out of 100, indicating that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the immediate future.

These are some of the news stories that may have impacted Accern’s scoring:

Shares of Under Armour (NYSE:UA) traded up $0.19 during trading on Thursday, hitting $14.13. 6,413,525 shares of the company’s stock traded hands, compared to its average volume of 5,450,000. The company has a market cap of $6,480.00 and a PE ratio of 44.16. Under Armour has a 52 week low of $10.36 and a 52 week high of $27.48.

Several brokerages have recently commented on UA. Susquehanna Bancshares reissued a “sell” rating and issued a $11.00 target price on shares of Under Armour in a report on Tuesday. Vetr cut shares of Under Armour from a “buy” rating to a “hold” rating and set a $14.91 price objective for the company. in a research report on Wednesday, January 3rd. Piper Jaffray Companies set a $11.00 price objective on shares of Under Armour and gave the stock a “hold” rating in a research report on Tuesday, October 31st. Wells Fargo & Co cut shares of Under Armour from a “market perform” rating to a “sell” rating and dropped their price objective for the stock from $17.00 to $13.00 in a research report on Tuesday, September 19th. Finally, Canaccord Genuity set a $15.00 price objective on shares of Under Armour and gave the stock a “hold” rating in a research report on Thursday, October 12th. Nine equities research analysts have rated the stock with a sell rating, eleven have given a hold rating, five have issued a buy rating and one has given a strong buy rating to the company. The stock presently has a consensus rating of “Hold” and a consensus price target of $16.14.

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Under Armour Company Profile

Under Armour, Inc is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness.

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