News headlines about Reynolds American (NYSE:RAI) have trended somewhat positive this week, Accern Sentiment Analysis reports. The research group scores the sentiment of news coverage by reviewing more than 20 million blog and news sources. Accern ranks coverage of companies on a scale of negative one to one, with scores nearest to one being the most favorable. Reynolds American earned a daily sentiment score of 0.08 on Accern’s scale. Accern also assigned press coverage about the company an impact score of 42.8169103958599 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the near term.

Shares of Reynolds American (NYSE:RAI) remained flat at $$65.40 during mid-day trading on Friday. Reynolds American has a twelve month low of $43.38 and a twelve month high of $67.81. The firm has a market capitalization of $93,290.00, a price-to-earnings ratio of 27.36 and a beta of 0.40. The company has a debt-to-equity ratio of 0.58, a current ratio of 0.87 and a quick ratio of 0.60.

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Reynolds American Company Profile

Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.

Insider Buying and Selling by Quarter for Reynolds American (NYSE:RAI)

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