News stories about Harley-Davidson (NYSE:HOG) have trended somewhat positive recently, according to Accern. The research firm scores the sentiment of media coverage by monitoring more than twenty million blog and news sources in real time. Accern ranks coverage of public companies on a scale of -1 to 1, with scores closest to one being the most favorable. Harley-Davidson earned a news sentiment score of 0.05 on Accern’s scale. Accern also gave media headlines about the company an impact score of 45.7655159181992 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the company’s share price in the immediate future.

Here are some of the media stories that may have impacted Accern’s analysis:

Several analysts recently issued reports on HOG shares. Tigress Financial restated a “buy” rating on shares of Harley-Davidson in a research report on Friday, July 21st. ValuEngine lowered shares of Harley-Davidson from a “buy” rating to a “hold” rating in a research report on Tuesday, August 1st. Morgan Stanley cut their target price on shares of Harley-Davidson from $59.00 to $54.00 and set an “overweight” rating for the company in a research report on Monday, August 14th. Aegis started coverage on shares of Harley-Davidson in a research report on Monday, August 28th. They set a “hold” rating and a $49.00 target price for the company. Finally, KeyCorp restated a “sector weight” rating on shares of Harley-Davidson in a research report on Thursday, August 31st. Three equities research analysts have rated the stock with a sell rating, sixteen have issued a hold rating and five have assigned a buy rating to the company’s stock. The company has an average rating of “Hold” and a consensus target price of $52.50.

Harley-Davidson (NYSE HOG) traded up $0.63 during trading on Friday, reaching $48.10. 2,571,300 shares of the company were exchanged, compared to its average volume of 2,260,240. The stock has a market capitalization of $7,890.00, a P/E ratio of 14.83, a price-to-earnings-growth ratio of 1.63 and a beta of 0.94. The company has a current ratio of 1.18, a quick ratio of 1.03 and a debt-to-equity ratio of 2.48. Harley-Davidson has a 52 week low of $44.52 and a 52 week high of $63.40.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, October 17th. The company reported $0.40 earnings per share (EPS) for the quarter, meeting the Zacks’ consensus estimate of $0.40. The company had revenue of $962.10 million for the quarter, compared to the consensus estimate of $959.41 million. Harley-Davidson had a net margin of 11.68% and a return on equity of 28.69%. Harley-Davidson’s revenue was down 11.9% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.64 earnings per share. sell-side analysts anticipate that Harley-Davidson will post 3.43 EPS for the current year.

In other news, Director Jochen Zeitz sold 1,859 shares of the stock in a transaction on Wednesday, November 1st. The shares were sold at an average price of $47.80, for a total value of $88,860.20. The sale was disclosed in a filing with the SEC, which is available at this link. Also, CEO Matthew S. Levatich sold 19,447 shares of the stock in a transaction on Wednesday, October 25th. The shares were sold at an average price of $48.36, for a total transaction of $940,456.92. Following the completion of the sale, the chief executive officer now directly owns 88,646 shares in the company, valued at approximately $4,286,920.56. The disclosure for this sale can be found here. In the last ninety days, insiders have sold 73,739 shares of company stock worth $3,524,954. 0.70% of the stock is owned by insiders.

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Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

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