Media coverage about HFF (NYSE:HF) has trended somewhat positive this week, Accern Sentiment reports. The research group identifies positive and negative press coverage by reviewing more than 20 million blog and news sources in real time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores closest to one being the most favorable. HFF earned a media sentiment score of 0.08 on Accern’s scale. Accern also assigned media headlines about the financial services provider an impact score of 45.4138099758469 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the near future.

Here are some of the news headlines that may have impacted Accern Sentiment’s analysis:

A number of research firms have recently weighed in on HF. BidaskClub upgraded shares of HFF from a “hold” rating to a “buy” rating in a report on Tuesday, July 25th. Zacks Investment Research upgraded shares of HFF from a “hold” rating to a “buy” rating and set a $41.00 target price for the company in a research note on Monday, July 31st. One equities research analyst has rated the stock with a sell rating, two have given a hold rating and three have assigned a buy rating to the stock. The company currently has a consensus rating of “Hold” and an average price target of $38.50.

HFF (NYSE HF) traded up $1.00 during midday trading on Wednesday, reaching $46.06. 259,100 shares of the company’s stock were exchanged, compared to its average volume of 165,599. HFF has a 52 week low of $25.79 and a 52 week high of $46.10. The firm has a market capitalization of $1,738.39, a PE ratio of 20.21 and a beta of 1.16.

In other HFF news, insider Gerard T. Sansosti sold 15,750 shares of the stock in a transaction that occurred on Friday, November 10th. The shares were sold at an average price of $44.08, for a total value of $694,260.00. Following the transaction, the insider now directly owns 118,095 shares in the company, valued at $5,205,627.60. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director John Fowler sold 17,500 shares of the stock in a transaction that occurred on Monday, November 20th. The shares were sold at an average price of $45.04, for a total transaction of $788,200.00. Following the completion of the transaction, the director now owns 229,378 shares in the company, valued at $10,331,185.12. The disclosure for this sale can be found here. Insiders have sold 302,658 shares of company stock worth $11,849,092 over the last quarter. Insiders own 5.70% of the company’s stock.

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About HFF

HFF, Inc is a holding company. The Company holds the partnership interests in Holliday Fenoglio Fowler, L.P. and HFF Securities L.P. (together, the Operating Partnerships), held through the subsidiary HFF Partnership Holdings, LLC, and all of the outstanding shares of Holliday GP Corp. (Holliday GP).

Insider Buying and Selling by Quarter for HFF (NYSE:HF)

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